all in all’s Post

While customer acquisition is undoubtedly important for fueling growth, retaining existing customers is crucial for long-term success. Businesses often prioritize customer acquisition due to its immediate impact on revenue and growth metrics. As a result, resources are heavily invested in marketing and sales efforts aimed at attracting new customers, while customer retention initiatives becomes a thoughtless barrage of messaging that renders customer disengagement. In many organizations, different departments handle various stages of the customer lifecycle independently, fueled by siloed data and communication practice. Marketing, sales, and customer service teams may not have a synchronized view of customer interactions, resulting in disjointed messaging and missed opportunities for personalization. Without a comprehensive understanding of the customer journey, businesses often resort to blanket messaging and high-frequency communication to stay top-of-mind. However, this approach can overwhelm customers with irrelevant content leading to message fatigue, loss of trust, and negative brand perception. #loyalty #customerengagement #churn #LTV Read full blog on how to remedy: https://lnkd.in/gWaPVyDP

If you’re a solopreneuer or entrepreneur, do you ever feel like you could be offering more products or services to your most loyal customers? There’s a simple way to increase the average order value or (AOV) of each customer. It’s called a value ladder. Almost every successful business in every industry creates one. I created a ChatGPT prompt to help you create a highly profitable value ladder in your business ⬇️ https://lnkd.in/grehAsVb

Is your messaging rooted in customer insights? Does it emphasize the results the product delivers? Learn the tell-tale signs that you might need a messaging refresh. https://okt.to/gjXGkE #Messaging #Results

How did Intercom grow from a small Dublin coffee shop to a global enterprise with over 700 employees, $250M ARR, and 25,000 customers worldwide? 𝗕𝘆 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹. This is exactly what Eoghan McCabe, Des Traynor, David Barrett, and Ciaran Lee did when they built Intercom. 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁, 𝗜𝗻𝘁𝗲𝗿𝗰𝗼𝗺 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗯𝘆 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝗻𝘁𝗲𝗿𝗰𝗼𝗺’𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗶𝗱𝗲𝗮: businesses thrive when they treat customers like people, not numbers. By creating tools that enable meaningful communication, Intercom helps companies build stronger relationships, drive customer acquisition, and reduce churn. Next time you visit your local coffee shop, think about how a simple conversation was the inspiration to build Intercom… The full story just went live on BlackBird Startup Stories. Check it out below🔗👇

The emotional rollercoaster of starting a technology company is exhausting and exhilarating. Some days I look at the competitive space and talk to potential customers and can't see this going any way but with us building a $100 billion company. Others, I worry that it's way too crowded and we'll never differentiate. Fortunately, the truth lies between the extremes and I'm learning to weather the storm. Any of my founder network have advice on avoiding the inevitable highs and lows that comes with rejections and customer engagement? #startuplife #entrepreneurshipjourney #foodandbeveragefinance

The very first investor I've ever pitched to asked two things! 😰 👉First, he asked, “How much money do you need?” That got me thinking about all the resources needed to kickstart my idea.  👉 But then he surprised me with something I hadn’t thought much about: “You need at least 2 people handling your customer service.” 🤔 Why Focus on Customer Service? 🧐 When you start a business, you usually think about marketing, sales, and hiring the right people. So, why customer service? Well, here’s what the investor explained💡: “What’s your Customer Acquisition Cost (CAC)?” he asked. As it was my first startup and we weren’t using paid ads, I wasn’t even sure what that meant! 🙈 He said acquiring customers online can be pricey. Once you have them, it’s crucial to keep them happy and provide top-notch customer service. This way, they stick around and feel good about choosing us, even when things don’t go perfectly 📈 In my case, working in the service industry, things are bound to mess up sometimes. That’s when solid customer service steps in—to make sure our customers feel heard and cared for 🤗 Offering a listening ear through emails or chatbots can turn first-time buyers into loyal fans. This approach makes them happy with our service, regardless of initial hiccups 💌 Little did I know, these insights would inspire me to start ClientMind. It’s a company that helps other businesses provide outstanding customer service! So, do you think that the investor was right, or was he wrong like other investors searching for the new unicorn? 🦄

You can’t teach an old dog new tricks? – but you can remind an old dog what they are already great at! (I am The Old Dog in this story btw!😅) This week brought a valuable lesson, reminding me of the essence of our service delivery. I've dubbed it ‘back to basics’. In a market dominated by large resellers who prioritize acquisition and rapid scaling, we, a smaller company, stand tall. Our unique selling point has always been our commitment to delivering a very personal ‘concierge’ level of support, driven by genuine care for our clients. Yet, it's easy for even the most successful entrepreneurs to lose sight amidst the noise of innovation and differentiation. This week, I was prompted to pause to reflect on what truly sets us apart in this crowded arena. The answer was clear: personalized, human-centric support. When our clients reach out, they encounter real people with real teeth offering real solutions—not automated responses or ticket numbers. Whether it's an inbound call, an email, or a weekend inquiry, we prioritize swift, personal responses. This approach isn't groundbreaking; it's simple old fashioned customer service that's all too rare in today's automated landscape. From this week onward, my team and I are doubling down on this ‘back to basics’ philosophy. We'll elevate our personal touch while the fancy features operate quietly in the background. A heartfelt thanks to my client who spurred this period of reflection and inspired our ‘back to basic’ strategy. You know who you are. 😉

Don’t worry if you feel stuck on when to scale your business… It happens to all of us. But here is how I overcame it 👇 I started by analyzing market trends and customer feedback. This helped me recognize the right moment to expand, ensuring growth while keeping investments low. Ready to scale? Visit Us! 🌟 #BusinessGrowth #TamilNaduEntrepreneurs #startupideas, #rightwinmedias

Slow & Steady Wins the Race! Building a business isn't a sprint, it's a marathon. By prioritizing steady growth over rapid expansion, founders can lay a solid foundation, refine their offerings, and cultivate a loyal customer base. This approach not only fosters sustainability but also guards against market volatility. #SteadyWins #BusinessGrowth #StartupTips www.thechennaiangels.com

It takes three things to Get Customers to Use Your Product: 👉 A good product 👉 Marketing dollars and 👉 Time Discover a cost-effective business growth approach focusing on expanding into multiple markets. Learn how to optimize your customer acquisition process by balancing marketing dollars, time, and product quality. Learn more about how to avoid diminishing returns and maximize your conversion rates from Mike Evans and his book: Hangry: A Startup Journey. Watch the full interview, >>> https://lnkd.in/geBD5h9y #BusinessStrategy #CostEffectiveGrowth #CustomerAcquisition #MarketingTips #MarketExpansion #ConversionRateOptimization #BusinessGrowth #ProductQuality #MarketDiversification #EfficientMarketing