Germany and France. Two fascinating and sophisticated markets whose teams are fully embracing our Growth Strategy’s ‘five principles of success’. If I had to call out one exemplary behaviour being modelled in both markets, it is the very clear adoption of ‘act with urgency over waiting’.
Speed, agility and cross-functional collaboration are flagship principles in the pharmaceutical industry but never more so than when navigating a complex reimbursement landscape. Because the earlier we engage stakeholders in a product's lifecycle and the better we involve different functions in the process, the smoother the path to market access will be.
It was enlightening and inspiring for Naoki Okamura (Astellas CEO), Damien Bailly (Head of Established Markets - Commercial), Alan McDougall (Head of Established Markets - Medical Affairs) and myself to see for ourselves the true impact of accelerating local decision-making. By empowering those closest to the customer to make faster decisions, Markus Weber (GM Germany), Ghislaine Leleu (GM France) and their teams are delivering more impactful solutions to the challenges that matter most, and in the process, bringing value to patients who are waiting.
To the teams in Germany and France, thank you for showing up with the drive, passion and determination to make each and every day count.
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