Alexander Wang LLC’s Post

Building a remarkable brand goes beyond aesthetics. It's about crafting an identity, shaping a personality, delivering a compelling message, embracing consistency, and fostering meaningful engagement. https://lnkd.in/e7AgGwYh

Representation Matters: The Heart of Branding ------------------------------------------------ In my imagined conversation with Mo Yan, I saw a powerful truth: a brand’s value lies not only in what it represents but in who represents it. The right representative shapes trust and elevates beauty, while the wrong one can tarnish it. Through Mo Yan’s eyes, I see a China of humanity, resilience, and love, revealing the beauty beneath hardship and the timeless truth of people and place. Now think of brands. How many beautiful things have been tarnished by the wrong representative? A mismatch between a brand’s values and its face can distort perception and, in some cases, destroy trust. But the right representative? They elevate and preserve the beauty of what they represent. This is the power of true representation in branding—where the right person makes values tangible and keeps the brand’s spirit alive. It’s not just about a face; it’s about the heart behind it. Photo: Credit #Humanity #WeAreAllConnectedToEachOther #Branding

Our Diverse Team Behind Extraordinary Brands! At Principle Design, we’re proud of the incredible journey we’ve been on—partnering with some of Australia’s most recognised brands. But what makes us strong is our team and the unique perspectives each member brings. We are from different cultures, backgrounds, and experiences. We see things in fresh ways, ask questions, and bring new ideas to the table. That diversity fuels our creativity and makes each project something special. So here’s our secret: it’s not about agreeing on everything. It’s about coming together, sharing our best ideas, and making something extraordinary for our clients. #CreativeTeam #Branding #PrincipleDesign

We are thrilled to announce the launch of Branders, an interview series where we dive into the fascinating world of brand creation and explore through the eyes of the designers. Comment below, if you’d like to feature on Branders and tell your story! #branders #brandhub #brandingdesign #launchday

To provide more insight into the brand and the behind the scenes, I’m going to be writing blog posts on the website. I want to bring you all on the journey with me and to show you as much as I can about everything that goes into Mantle 2020! The first post is now live about the founding of the brand, check it out! https://lnkd.in/eczw_JuU

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Inside look. If you watch documentaries and films, you've likely noticed a surge in fashion-related content, sparking interest in getting an inside look at this notoriously exclusive industry. Most of these productions are very well made, especially for the insights they reveal, providing a more complete picture of a brand's story. This year, several TV series on the topic have been released, such as “The New Look” on Apple TV+, which explores the rivalry between Coco Chanel and Christian Dior, and a miniseries about Karl Lagerfeld on Hulu. Soon to come is “La Maison”, a Succession-style drama. The growing interest seems to stem from curiosity about the creative processes behind luxury garments. For example, Oscar de la Renta released the documentary “A Sense of Beauty”, which follows the creation of a collection. According to the brand, a film is a more lasting investment than a runway show, allowing the collection to be remembered for longer. 🙌 What’s your take? # 401 FASHION, United States 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

This interview with Eugene Rabkin by Maria Stanchieri provides some valuable insights. 💡 ♦️ Brands have been focusing their strategies in recent years on the #aspirationalconsumer, the one that yearns for a logo to display as a status symbol. ♦️ To appeal to that consumer, some brands disconnect from their #inspirationalconsumers (core customers, journalists, retailers...) who ought to be the actual guiding lights of the brand. ♦️ Although these strategies work well for a while. It's like a sort of bubble that lifts some brands from the ground without any safetyline, or life net, to save them when the bubble bursts. (via nss) #brandstrategy

✨ 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘀𝘁𝗼𝗿𝘆? ✨ At Heumann Creative Solutions, we believe authentic branding is the key to connecting with your audience—and making a positive impact on the world. 🌍 Curious about how we blend creativity, sustainability, and authenticity into every design? Check out our latest blog to learn more about why we started Heumann Creative and how we can help elevate your brand. 🎨 🔗 Read here: https://lnkd.in/gX66b_CV #AuthenticBranding #SustainableDesign #EthicalBusiness #BrandIdentity #DesignWithPurpose #CreativeSolutions #EcoFriendlyDesign #BrandStorytelling #HeumannCreativeSolutions #SmallBusinessSupport #SustainabilityInBusiness

New Balance has taken ownership of the colour grey. Let me say that again. New Balance has taken ownership of the colour grey. By looking into their designs and pulling meaning from their long-standing aesthetic, the brand found an opportunity to redefine grey in their own image. A masterclass in creating brand associations. Video: Grey Days | New Balance History (2024) #greydays #newbalance #branding #brandstrategy

✨ 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘀𝘁𝗼𝗿𝘆? ✨ At Heumann Creative Solutions, we believe authentic branding is the key to connecting with your audience—and making a positive impact on the world. 🌍 Curious about how we blend creativity, sustainability, and authenticity into every design? Check out our latest blog to learn more about why we started Heumann Creative and how we can help elevate your brand. 🎨 🔗 Read here: https://lnkd.in/gTBwCmsy #AuthenticBranding #SustainableDesign #EthicalBusiness #BrandIdentity #DesignWithPurpose #CreativeSolutions #EcoFriendlyDesign #BrandStorytelling #HeumannCreativeSolutions #SmallBusinessSupport #SustainabilityInBusiness