Alex O'Reilly’s Post

The Origins of the Guinness Book of World Records 🌍 The Guinness Book of World Records began as a solution to settle pub disputes ! It's true! 🍻 Back in 1951, Sir Hugh Beaver, the Managing Director of the Guinness Brewery, found himself in an argument about the fastest game bird in Europe. Realizing that there was no reference book to provide a definitive answer, he conceived the idea of creating a book that would compile and settle such disputes. Thus, the Guinness Book of Records was born, initially distributed as a promotional item to pubs to help settle debates over a pint of Guinness. Little did Sir Hugh know that his idea would evolve into a global phenomenon, capturing the imaginations of people around the world for generations to come. Today, the Guinness World Records has grown into a prestigious institution, celebrating extraordinary achievements across a wide range of categories, from the tallest to the fastest, the smallest to the largest, and everything in between. It's a testament to human ingenuity, perseverance, and the constant pursuit of excellence. Whether it's breaking records in sports, science, or the arts, the spirit of competition and innovation continues to inspire us all. Here's to setting records, pushing boundaries, and celebrating the remarkable achievements that make our world truly extraordinary! 🥂 Guinness World Records #GuinnessWorldRecords #History #Innovation #Inspiration #RecordBreaking

🍻⚽ The Premier League and Diageo join forces! 🍻⚽ Starting this season, the renowned Irish stout will become the “Official Beer of the Premier League,” while Guinness 0.0 will be the “Official Non-Alcoholic Beer. This collaboration celebrates the union of two iconic brands and provides a unique opportunity to connect football fans’ passion with the pleasure of enjoying quality beer. But that’s not all! Through this partnership, Guinness will promote responsible alcohol consumption globally, ensuring a safe and enjoyable match-day experience. Being a partner of the world’s most-watched football championship means becoming part of rich traditions and creating new stories that resonate with fans worldwide. 📊 Fascinating statistics: 1. The English Premier League has an estimated global TV audience of 3.2 billion viewers per season. 2. PL matches are broadcast to 800 million homes across 188 countries, thanks to 90 broadcasters and over 400 channels2. 3. In the UK, about 70% of the population watches the Premier League through Sky, BT, or the BBC. 4. The Premier League is watched by over 4.7 billion people worldwide—an incredible reach. 5.Over 10 million glasses of Guinness are enjoyed every day around the world. 6. Annually, more than 1.8 billion pints of Guinness are consumed globally. 7. Since its inception in 1759, over 150 billion pints of Guinness have been consumed globally. In the United States, Guinness accounts for nearly two percent of the total beer market. 8. Guinness Draught is brewed in 50 countries and sold in over 150 countries. Look at the graphics below, they are amazing!!! Share your thoughts below 👇 #Marketing #Branding #Guinness #PremierLeague #GlobalBrands #partnership #MarketingMagic #BrandingGoals #GuinnessGoals #PremierLeaguePassion #GlobalBrandsRock

Enter today

That's a wrap on 4/20, 2024! 💨 The team and I put some serious work into our campaigns for Holistic Industries, and I'm proud of what we delivered! Peep the video below to get a snapshot of how we honored 4/20 this year. #cannabisindustry #cannabismarketing

Performance by excellence

Yard House Best on tap 2024 in the books. Congratulations to all the bartenders that made it some of the best talents out there till next year. By all means not an easy competition pour testing, detailed recipe knowledge, beer knowledge, blind beer tasting, wine knowledge description taste profiles, along with speed and hospitality. The judging, comes down to a fraction an ounce. A lineup of beers and describing the taste profile and what type of beer it is what kind of style it is. What kind of varietal that wine is just by the smell and taste. Is it two drops of bitters or four is it a lemon or an orange ?Doing all this while lineup of judges analyzes your every move. Do you have what it takes to best on tap?

🎉 The Great British Pub Awards 2024 are here! 🍻 Dubbed the Oscars of the pub industry, it's time to showcase your pub's excellence. From 'Best Beer Pub' to 'Best Pub for Dogs', there’s a category for every unique pub out there. Entering these awards not only elevates your pub's profile but also opens doors to new customers and opportunities. Last year’s winners saw over 394 million impressions through press coverage - imagine what that could do for your business! 🐾 Why Enter? - Attract new customers and boost business - Celebrate your team’s hard work - Gain valuable PR, locally and nationally - Connect with new suppliers The awards follow a simple two-phase judging process, designed to fit into the busy schedules of pub operators. Shortlisted entries will move to the second phase for further details. Have a pub in mind that deserves the spotlight? Nominate them now! 🏆 Categories include everything from Best Country Pub to Community Hero. View all the categories and entry criteria on the website here: https://lnkd.in/ePE4zHkV Or contact GBPA@wrbm.com for more info. Find out about how Capcon supports the Hospitality Sector: https://lnkd.in/e3CTJHeW #GreatBritishPubAwards #PubAwards2024 #CelebrateHospitality #RaiseAGlass The Morning Advertiser #PubAwards #Stocktaking #StockControl #Training #MysteryGuestReviews #ProfitAnalysis #RiskManagement #EmploymentScreening #InventoryManagementSoftware Marcus Jones Ken Dulieu Lee Bowen Steven Willey Nick Gay Mike Porteous Karen Percival

A supply chain disruption with a difference... Guinness sales have increased 20% over the period July - Oct and as a result, production can't keep pace with demand and some UK pubs are reporting supply being limited to c10% of normal levels, with few alternative options. If you are an Irish Bar in the busy December period, this is being reported as crippling. Nice problem for Guinness but if the bars close, longer term Guinness' sales will be at risk of decline, risking failure through being too successful. A #businesscontinuity plan provides options for how to manage a disruption, but in the event of such a success, it also provides the opportunity to use the alternative options to increase production. Hopefully the Guinness / Diageo team did their horizon scanning, saw this problem coming and implemented their BC plan weeks ago. https://lnkd.in/eQ4rPGBM

Did you know?.... It costs £4.00-£5.50 for a pack of 4 cans of Guinness 0.0%? So why are pubs charging £4.00-£6.00 for a can of Guinness 0.0%? And charging the same for a regular pint of Guinness? Ok I get that they pour into a glass and your sitting in their venue? but come on there is normally a reason someone chooses a 0.0% drink.... Even if we take the lowest Pub/Restaurant price I've seen £4.00 and a highest retail price per 4 cans of £5.50. That's a profit of 190%. Surely there should be some kind of reduction in cost here? just a thought... #earlymorningthoughts #Sunderland #stopdrinkdriving Not A Statistic NorthEast CIC