Are Franchise Brands Helping Their Franchisees with Multiple Approved Advertising Options? 🔍 More Choices, More Work When franchise brands offer their franchisees multiple “approved” local advertising solutions—whether it’s different agencies or platforms—they might think they’re providing flexibility. But in reality, they’re adding more to the franchisees’ plate. 💸 Costs and Complexity Add Up Instead of simplifying their lives, franchisees now have to spend time, money, and resources evaluating each option. Agencies can be costly, with fees and media markups quickly adding up. Plus, each option comes with its own targeting strategies, audience setups, and reporting methods. ⚖️ Inconsistency and Complexity The result? Inconsistency across the brand, increased complexity, and much more work for the franchisees. By trying to offer choice, brands are actually setting their franchisees up for a tougher road. ✅ Streamline for Success Sometimes, less is more. A single, well-chosen partner could streamline processes, reduce costs, and ultimately set franchisees up for greater success.
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4mo“Thank you franchise brand! Now I just have to evaluate 4 solutions because you won’t take ownership. Thank you!” -franchisee