airtel’s Post

🔺 Brandstudy 🔻 Airtel "Airtel’s Secret to Digital Marketing Success: Putting Customers at the Heart of Everything" In digital marketing, a deep brand study is essential for creating genuine connections with your audience. For Airtelindia, understanding their brand means focusing on what truly matters to customers-reliable connectivity and exceptional service. Their Unique Selling Point (USP)? Consistently delivering superior network quality and innovative solutions like Airtel Xstream and Payments Bank, while putting customers first. But what truly sets Airtel apart in the digital space? It’s their commitment to continuous improvement and a seamless customer experience. Curious to learn how Airtel keeps customers at the heart of everything they do? ❗ Alive: They fueled by a passion to meet customers' needs and constantly find innovative ways to help them succeed. ❗ Inclusive: They embrace diversity, creating solutions that enrich the lives of everyone in the communities we serve. ❗ Respectful: They understand their customers' experiences and treat them with care, always remembering they’re at the heart of everything they do. #BrandStrategy #Airtel #DigitalMarketing #CustomerFirst #USP #Contentideas #calenderDay1

Excited to share a message that resonated deeply with my approach to leadership! 👨💼 ✨ Airtel's CEO, Gopal Vittal, made a bold move by setting a unique KRA for all 19,000 employees on March 12th: cancel all business meetings and dedicate the entire day to directly interacting with customers. "....Remember at Airtel there are only two types of people. Those who serve customers and then those who serve those who serve customers…" What can we learn from Airtel's initiative?  👨💻 Prioritizing the Customer Voice: Direct interaction fosters a deeper understanding of customer pain points and preferences. 👬 Breaking Down Silos: By uniting all employees in customer service, Airtel demonstrates a commitment to a unified customer experience. 🤳 Actionable Insights: The feedback gathered can be translated into tangible improvements, leading to enhanced customer satisfaction and loyalty. #Leadership #CustomerFirst #CustomerSatisfaction #CustomerService #GrowthMindset #BusinessGrowth #OrganizationalCulture #Inspiration 

As the next step of the "Let’s Talk Business - CE", CE Centre immersions were organised recently. Our employees delved into Airtel's Customer Experience (CE) operations through immersive call center visits. During these 4-5 hour sessions, they shadowed Business Managers at our call centers, gaining invaluable insights into the dynamic processes that power Airtel's customer support. Let’s Talk Business intents to inform Digital employees about the larger Airtel ecosystem and to connect the dots between various Business Units of Airtel. This initiative aims to create a bridge between various functions within Airtel and enable wider learning avenues. #airteldigital #lifeatairteldigital #customer #business

Transforming Customer Experience: Airtel’s Innovative Approach In an unprecedented move, Airtel’s CEO, Gopal Vittal, has taken customer service to a new level by setting a crucial KRA for all 19,000 employees1. On March 12, 2024, every team member, including senior executives, was encouraged to cancel their business meetings and dedicate the day to directly engaging with customers. This initiative aimed to address service challenges and gather real-time feedback, particularly important as Airtel nears the completion of its pan-India 5G network rollout2. Key Learnings: 1. Customer First Placing customer needs at the forefront. 2. Employee Engagement Involving every employee, regardless of their role, in customer interactions fosters a deeper understanding of the customer experience. 3. Direct Feedback Engaging with customers face-to-face allows for immediate and authentic feedback. This bold step not only highlights Airtel’s commitment to customer satisfaction but also sets a benchmark for others in the industry. #customerservice #innovation #leadership #airtel #problemsolving

𝗦𝘁𝗲𝗮𝗱𝘆 𝘃𝘀. 𝗙𝗮𝘀𝘁-𝗣𝗮𝗰𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀: 𝗧𝗵𝗲 𝗧𝗼𝗿𝘁𝗼𝗶𝘀𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗛𝗮𝗿𝗲 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 🐢🏁 In business, the classic tale of the tortoise and the hare is still relevant. Some brands charge ahead with speed and flashy tactics, while others focus on the steady, consistent build. But does speed always win? Picture this: two runners at the starting line. One, airtel, with a steady pace, well-prepped for the long haul. The other, Jio, charging ahead with flair, grabbing the spotlight. While one banks on consistency, the other dazzles with spectacle. But is speed always the trump card? Let’s dig in. 1️⃣ 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝘃𝘀. 𝗖𝗼𝗻𝗾𝘂𝗲𝘀𝘁 Jio’s 5G rollout is like the hare—fast and flashy. 🌐 8,000 cities covered in no time! But Airtel, like the tortoise, builds slowly but steadily, focusing on a reliable network, especially in rural areas where it's needed most. 🚜📶 2️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝘃𝘀. 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿 𝗦𝘁𝗮𝘁𝘀 Jio may have millions of subscribers, but with great numbers come great complaints. 📱 Meanwhile, Airtel works on providing a more personalized experience with excellent customer service—less about the numbers, more about the quality. 🤝✨ 3️⃣ 𝗙𝗿𝗲𝗲𝗯𝗶𝗲𝘀 𝘃𝘀. 𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀 Jio bundles everything you could imagine—OTT platforms, cricket scores, you name it. 🎁 But how often do you use all of that? Airtel sticks to delivering the essentials with Wynk and Xstream, offering quality over quantity. 🎶🎥 4️⃣ 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗪𝗮𝗿𝘀 𝘃𝘀. 𝗩𝗮𝗹𝘂𝗲 𝗚𝗼𝗮𝗹𝘀 Jio may disrupt with its aggressive pricing, but Airtel knows it’s not always about being the cheapest—it’s about delivering the best overall experience, whether you’re in a metro or the countryside. 🌍💰 𝗧𝗵𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Just like in the fable, speed isn’t always the winner. Jio may be fast and flashy, but Airtel proves that a steady approach with reliability and consistency always wins in the end. 🏆 𝗪𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿 𝘀𝘁𝗲𝗮𝗱𝘆 𝘃𝘀. 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗯𝗲𝗹𝗼𝘄! 👇👇 Anshuma Parakh LinkedIn LinkedIn Life Linkedin News LinkedIn Guide to Creating LinkedIn Guide to Networking #LinkedIn #BusinessApproach #SteadyVsFastPaced #AirtelVsJio

30 Business stories,,, Story 5/30 🚀 The Airtel-Jio Rivalry: Business Lessons from a Telecom War 🚀 In 2016, Jio’s disruptive entry into the telecom market shook the industry. While many giants crumbled, **Airtel** not only survived but thrived, outperforming Jio in key areas by early 2021. How did Airtel manage to navigate this competitive storm? The answer lies in a **strategic product-service ecosystem**, a model Apple pioneered. Here are 3 powerful lessons businesses can learn from this rivalry: 1. Build an Ecosystem, Not Just Products:   Selling standalone products isn’t enough anymore. Create a seamless ecosystem to retain customers and increase their switching cost. 2. Use the Loss-Leader Strategy:   Attract users with low-margin products, then leverage upsells to boost revenue, just like Jio’s affordable SIMs led to a larger ecosystem. 3. Diversify Entry Points:   Airtel capitalized on the pandemic with its broadband service, creating gateways into its ecosystem. Multiple touchpoints enhance customer loyalty. As businesses, it's vital to focus on adaptability, integration, and retention to thrive in an ever-evolving market. #BusinessStrategy #TelecomWar #Leadership #AirtelVsJio #BusinessLessons #Ecosystem #ProductDevelopment #CustomerRetention #DigitalTransformation #LinkedIn What’s your take on the future of business ecosystems? Share your thoughts! 👇

“Genius is in the idea. Impact, however, comes from action.” - Simon Sinek An idea creates change of unimagined proportions and can have limitless outcomes, but only if executed well. Every once in a while, we come across individuals who embody this premise of flawlessly executing ideas despite perceived obstacles & tough timelines. Such is the story of Shahzadi Gulafshan, Manager, Airtel. Shahzadi's journey from an Executive to Manager was fast paced and demonstrates the power of intent & action. Shahzadi has been the dynamic force behind transformative changes within the Airtel Small & Medium Businesses (SMB) operations. Her innovative ideas, meticulous planning, and unparalleled implementation capabilities have reshaped the SMB business framework, propelling the vertical towards unprecedented growth. Breaking previously created boundaries, Shahzadi is responsible for widening the client expanse by diversifying the traditional SMB offering. She utilised Digital Marketing effectively to expand outreach and used mass-personalization to draw in additional target segments. Under Shahzadi’s leadership, the team used many innovative tools to engage clients one on one without physical visits reducing the time frame of the sales cycle without compromising on quality of the engagement. Such is the power of one and the implications of its multipliers. How are you going to multiply impact with your potential? Be Limitless, because you are. #Airtel #IAmAirtel #BeLimitless #career #careergrowth #leadership #impact #createimpact #StrategyAndExecution #careeratairtel

As the marketing landscape evolves, staying ahead of the curve requires marketers to embrace new technologies, data-driven insights, and personalized experiences to create meaningful connections with consumers and drive business growth. In an article with Business India, Prasenjit Roy (He/Him), Chief Marketing Officer at NTT Ltd. in India, discusses why marketers who effectively navigate emerging trends position themselves as strategic contributors to organizational success. Explore more about the future of #Marketing: https://bit.ly/3uUxsQy #NTTIndia #MarketingInnovation #Personalization #DigitalTransformation

Agree to disagree, not convinced? When you introduce products or services to your customer base then they're likely to use it. Yes, Tech giants like Vodafone and Facebook have proven it! Remember back then in the 2000s when Hutch was a well-known telecom service provider in India? { PS: I didn't experience that era; I was just a cell back then. But I want to share my insights! 🔍} Do you believe that Vodafone's takeover of Hutch Essar could have led to a reduction in its customer engagement? Let's address this directly! Essentially, there was already a strong customer base set up by Hutch, and Vodafone, which was an international tech giant back then🚀 took over Hutch in 2007 and did its first rebranding. 📢Hutch to Vodafone India/Essar! Vodafone Live, Vodafone M pesa, Vodafone Music, Vodafone Red, etc were the first services provided and to keep you guessing, its market share continued to grow! 📊 Here's to learning something from the age-old example. 💙 Having a loyal customer base outruns the challenges of acquiring new ones. 🤝The economy is not about being competitive, rather it's about collaboration. Although it no longer operates in India, it still holds its strategic influence on the telecom market and has shaped our industry practices! Still not convinced? Don't worry you're just a comment away from justifying! Q&A: What is your opinion on the importance of customer loyalty in the telecommunication industry? To the person who's been in that era, how's your experience with Hutch or Vodafone? #Customerloyalty #Vodafone #Hutch #IndustryPractices #Rebranding