AirMason’s Post

How to Save Your Struggling Restaurant | Tips from a Business Consultant

Day 7 of food business learning. Topic - Unclear Concept in the Restaurant Business Concept is Key: In the restaurant industry, a well-defined concept is like the heart of your business - it sets the tone, attracts the right audience, and drives your success. An unclear concept can confuse potential customers and fail to create a memorable dining experience! The Reality Check: Many restaurant owners, driven by a love for food and service, overlook the importance of having a clear and cohesive concept. From the ambiance to the menu, and the target audience, every element needs to align to create a unique and compelling identity for your restaurant. Preventive Measures: - Define Your Concept Clearly: Outline your restaurant’s theme, ambiance, menu, and target audience clearly and concisely. - Align All Elements: Ensure that your decor, food, and service style are consistent with your concept and appeal to your intended audience. - Consulting Experts: Consider working with professionals like us, an F&B consultancy that specializes in concept development. They offer tailored solutions to help you define and refine your restaurant concept, ensuring that all elements work together to attract and delight your target clientele. CYK Hospitalities can assist you in creating a cohesive and appealing concept that stands out in the competitive restaurant market. Cures for Success: - Market Research: Conduct thorough research to understand your target audience and what they seek in a dining experience. - Consistent Branding: Develop a strong brand identity that reflects your concept across all platforms and interactions. - Continuous Improvement: Regularly review and adapt your concept based on customer feedback and market trends to stay relevant and appealing. Remember, while defining your restaurant concept may seem challenging, with a clear vision and expert guidance, you can create a unique and memorable dining experience that attracts and retains the right clientele! Pulkit Arora simran jeet singh #cykhospitalities #fnbconsultants #chefconsultants #leasingconsultants #businesstip #menu #feedback #business #startup #mistakes #solutions

Unlock the Full Potential of Your Bar & Restaurant Project with Expert Consultation! Embarking on a new bar or restaurant venture? Partnering with a seasoned consultant can be a game-changer, bringing invaluable expertise and insights to the table. Here’s how a consultant can elevate your project: 1. Expertise and Experience Gain access to deep industry knowledge and practical experience, ensuring your project is built on a solid foundation of best practices and current trends. 2. Concept Development Create a unique, standout concept with a strong brand identity that resonates with your target audience. 3. Financial Planning Develop realistic budgets and financial plans, maintaining cost control while maximizing profitability. 4. Menu Development Design creative, appealing, and profitable menus, with precise costing and pricing strategies. 5. Operational Efficiency Optimize workflows and layouts, and implement comprehensive staff training programs for exceptional service and consistency. 6. Marketing and Promotion Devise effective marketing strategies to attract and retain customers, enhancing your online presence and social media engagement. 7. Regulatory Compliance Ensure seamless acquisition of licenses and permits, and adherence to health and safety regulations. 8. Risk Management Identify potential risks and develop robust mitigation and crisis management plans. 9. Networking and Relationships Leverage established supplier relationships and industry connections for better deals and valuable partnerships. 10. Objective Perspective Benefit from unbiased opinions and problem-solving expertise, providing honest feedback and innovative solutions. Engage a bar and restaurant consultant to navigate the complexities of the industry and set your new project on a path to success. Let's turn your vision into reality! #HospitalityConsulting #BarAndRestaurant #BusinessGrowth #ExpertAdvice #OperationalExcellence #MarketingStrategy #FinancialPlanning #RiskManagement

image Do you ever feel like your restaurant is a puzzle with missing pieces? It’s so frustrating. I know you can see the end result so clearly and you’re putting in the effort but things just aren’t coming together the way you’d hoped. I felt like this almost every day in my own restaurants. It wasn’t until I not only had all the pieces in my hand but also knew what order to put them into that things finally started coming together. My restaurant and team were finally running the way I knew they could and should. When I work one-on-one with clients, I give them all the pieces and lay out the plan for putting it all together. Not everyone can afford — or even wants — to work one-on-one which is why I created SCALE. It’s the ultimate online training program designed exclusively for restaurant owners like you who are ready to stop stressing out about labor issues, attract a flood of customers, and dramatically increase sales and lower expenses for big profits. In this game-changing program, you'll discover: 🧩 Module 1: Your Fastest Path to Cash Learn 22 techniques to increase cash flow immediately and pave the way for rapid growth. 🧩 Module 2: Restaurant Financial Mastery Master the art of controlling food, beverage, and labor costs, and watch your profits soar. 🧩 Module 3: Manage Systems and Develop People Unlock the secrets to effective team management and staff development, creating a positive work environment where everyone thrives. 🧩 Module 4: How to Activate Raving Fan Guests Deliver unforgettable dining experiences that turn guests into loyal brand ambassadors. 🧩 Module 5: Build a Marketing Machine Attract a flood of customers effortlessly with a proven marketing roadmap that works. 🧩 Module 6: Create a Profitable Culture Increase profits and grow your business with a laser-focused approach to financial management. 🧩 Module 7: Double Your Days Master time management and productivity hacks to get more done in less time, freeing you up to focus on what truly matters. 🧩 Module 8: How to Build the Business of Your Dreams Lay out a clear plan for the future growth and success of your restaurant, creating a valuable asset that stands the test of time. Ryan Gromfin, 3021 Desert Shade Bend, Leander, TX 78641, US

Your restaurant group's back-office tech stack is also crucial in your growth. We loved this QSR article: Why a Tailored Tech Stack is Key to Future-Proofing Your Restaurant. A great tech partner isn't just focused on solving today's problems but proactively evolving its solutions to meet the demands of tomorrow. Read it here: https://hubs.li/Q02GkffH0 #restaurant #restauranttech #restaurantindustry #restaurantfinance #finance #accounting #cfos #controllers #accountingsoftware #restaurants

The publishing world is full of well-meaning but half-baked advice, and this one is a classic: “Offer your book for free to build buzz.” The idea stems from the belief that “free” is a foolproof way to drive attention and sales. However, sometimes, giving away your hard work for free hurts your credibility—and your business. Imagine a fine dining restaurant, renowned for exquisite cuisine and a luxurious ambiance. The owner decides to attract more guests by offering 𝘧𝘳𝘦𝘦 𝘥𝘪𝘯𝘯𝘦𝘳𝘴 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘸𝘩𝘰 𝘸𝘢𝘭𝘬𝘴 𝘪𝘯. The response is overwhelming—crowds flood in. But there’s a problem: most of these guests aren’t his target diners. They’re there for the free experience, not the quality or unique ambiance he’s spent years creating. After the promotion ends, few return. Loyal patrons who valued the exclusive experience drift away, questioning if the restaurant’s quality is still worth the premium. Your authority-building, client-attracting book is much like that restaurant. If you want to avoid the restaurateur’s mistake, the key is strategy. Without it, “free” doesn’t equal value—and not every book is a candidate for a free strategy. Offering the wrong book for free (or without purpose) is like tossing money into the air on a crowded street. You may attract a crowd. But they are people looking for free stuff, not ideal clients who see the true value in your expertise. Instead, a smart freebie strategy draws in readers who 𝘪𝘯𝘷𝘦𝘴𝘵 because they value your insights. Here are some better strategies for your client-attracting book: 𝐔𝐬𝐞 ‘𝐅𝐫𝐞𝐞’ 𝐰𝐢𝐭𝐡 𝐈𝐧𝐭𝐞𝐧𝐭: Offer a chapter or a valuable guide related to your book, giving readers a 𝘵𝘢𝘴𝘵𝘦 of your expertise without devaluing your full content. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐢𝐦𝐢𝐭𝐞𝐝-𝐓𝐢𝐦𝐞 𝐎𝐟𝐟𝐞𝐫𝐬: If you want to make your book available for free, time-box the offer or add a VIP twist, like a Q&A session with you. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐕𝐚𝐥𝐮𝐞-𝐀𝐝𝐝𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Offer exclusive add-ons for paying readers, like bonus content or downloadable tools, making it clear that your work is worth the investment. 𝐘𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐨𝐝𝐚𝐲 (𝒔𝒉𝒐𝒖𝒍𝒅 𝒚𝒐𝒖 𝒄𝒉𝒐𝒐𝒔𝒆 𝒕𝒐 𝒂𝒄𝒄𝒆𝒑𝒕 𝒊𝒕): Think about your approach to “free.” Are you giving away too much or without purpose? Audit your “free” offers and ask if they’re helping attract the right audience. Could you add a strategic layer of exclusivity or value? Have you ever used a “free sample” approach that brought in your ideal clients or readers? Share what worked for you in the comments—your success could inspire others looking to build real value with their audience!

😱 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐨𝐟𝐟𝐞𝐫 𝐩𝐚𝐠𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐥𝐢𝐤𝐞...𝐚 𝐝𝐢𝐧𝐞𝐫 𝐦𝐞𝐧𝐮? If so, you will love reading this article - a timeless "niche" piece that still gets comments on my site. Diner Menu vs. Fine Dining Menu - know the difference. 👇🏻 Let's start with why you want your service page to look like a fine dining menu. Here are the 6 reasons your business should take a page out of the fine dining business model. Consider this your “way out” from the endless chasing of prospects & RFP submissions.   1. It Forces You to Commit to Your Business Vision. 2. It Shows A Sign of Confidence in What You Offer. 3. It Allows Prospects to Self-Select & Self-Deselect. 4. It Avoids Decision Fatigue. 5. It’s Easier to Forecast Revenues. 6. It Forces You to Focus on the “Overall Experience” You Provide (Not “What” You Provide). If you like this concept and want to learn how to go about transforming your business that offers a fine dining experience, I invite you to read the whole article. By the way... this is... [Day 7] 30-Day LinkedIn Writing Challenge - Repost your old content. I could not resist bringing back the old-time favorite from my blog on MaikoSakai.com The link for the article will be found in the comments section. Let me know your thoughts in the comment section! #riveterchallenge #maikosakai ___________________________________________________ 👋🏻The best place to start with identifying your profitable niche is to take my FREE quiz. Feel free to comment or DM for the link!

How are professional services or consulting companies the same as a fine dining restaurant? Turns out there are a bunch of similarities! I've recently read Will Guidara's book, Unreasonable Hospitality and will provide some of my favorite quotes and thoughts that I had while reading. First Quote: "When you get too caught up in showing your prowess - "Look at what we can do!" - you're losing focus on the only thing that matters, which is what will make your customers happy." It's easy to get caught up in the day to day and lose focus on WHY you and your team have been engaged by a client. Building a new application or service was the task that was needed, but what did you do in the process that delighted the client and their end users in the process? What are some small things that could have been done along the way to REALLY impress? Did you actually deliver something that they didn't even really care for (i.e. a canalé that was often uneaten)? Take some time to fully understand the intent behind the task. What are some of the unwritten, unspoken things you can do that will make the outcome exceptional, not just expected. Further more, if you're looking for exceptional outcomes, give the team at BUILDSTR a shout! We're always searching for ways to impress.

As a founder, what's the 🔑 to breaking free from the sales process?? Simple. Think of your business like a fine dining kitchen. Confused? Let me elaborate. First, you need a sales process. 2 Parts to this. The menu - What happens in the customer journey from a macro level. The recipes - step-by-step guide and instructions for each part of the menu. Then you need staff... The brigade - the people you bring into your kitchen. How complex your menu is dictates what skills and experience you need... ....and whether they will need to have worked at a similar restaurant. The training - a busy kitchen doesn't have time to spend hours training in service. What's the most effective way of getting the new chefs up to speed (detailed menus, instructions and walk-throughs) Tools and technology - what the chefs need to give your customers the best experience possible, and work as efficiently as possible. Always a pleasure to speak with Terrence Branley. Looking forward to the next one. If you have founders in your network that might like this, share or comment below. If you're a founder who would like to know more, drop me a DM.