Airborne Studio’s Post

Today, some of entertainment's most iconic artifacts find new homes as Propstore launches their landmark Entertainment Memorabilia Live Auction from BAFTA London (you can also bid online at propstore.com/liveauction). It's a moment that captures everything we love about transformation. When we began working with Propstore, they were already experts in cultural preservation. Our challenge wasn't to change who they were, but to help them become more of who they'd always been. The result? A brand that reflects their true significance in cultural preservation while maintaining the passionate, collector-first spirit that set them apart. As we watch today's auction unfold at BAFTA, it's a powerful reminder that the best transformations don't just change how you look—they reveal your truth. Swipe through to see how we helped Propstore evolve from specialist auction house to cultural custodian, setting new standards in entertainment heritage along the way. → Link to the Propstore auction event below in the first comment... #BrandEvolution #CulturalHeritage #TransformativeDesign #EntertainmentHistory #Rebrand

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