Calling all Show Organizers to spend more time with their exhibitors to understand their budgets and strategy. The #1 thing you can do is negotiate on their behalf to lower the costs that have been inflated for years. The Exhibitor Advocate has research and resources to help you with this important strategy. #exhibitoradvocacy #edpa #facetofacemeetings #iaee #siso
A blunt warning from Douglas Emslie ... While consolidation of show organizers isn't [yet] a big factor in healthcare conventions, escalating and unpredictable service costs, coupled with associations' reluctance to adopt standardized performance metrics, will continue to deter smaller, innovative companies from participating in a meaningful way ... contributing to a perilous reverse flywheel that could erode the real value of these meetings permanently. #HealthcareConventions #EventIndustryInsights