With nearly two-years of ongoing collaboration together, we recently sat down with Huan Nguyen, Chief Revenue Officer of HYPEBEAST, to discuss how we’ve come together to reach the next-gen shoppers. From enabling BNPL for the hundreds of brands on #HBX and the incredible results we’ve achieved from our DROPSHOP program, read more about the evolution and value of our partnership to date. https://lnkd.in/dEd5BwgH
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Are you leveraging social media to reach Gen Z shoppers? Learn how Walmart is tapping into this trend and driving product discovery through innovative strategies such as utilizing Roblox. Stay ahead of the game in the ever-evolving world of e-commerce. #RetailTrends #Innovation #GenZ
55% of Gen Z have made an online purchase while browsing social media
retaildive.com
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🎄 With an unprecedented surge in live shopping, TikTok is forecasting a record-breaking Christmas. 📈 Shoppers are flocking to TikTok Shop during live sessions, especially in the #BlackFriday window, driving triple-digit year-on-year growth as they hunt for deals and discover new trends in real-time. 🛍️ This isn’t just a trend—it’s a transformation in how consumers engage with brands and shop online. If your business isn’t tapping into this live shopping boom, you might be missing out on one of the biggest retail opportunities of the year. 👉 Read more about TikTok’s game-changing momentum here: https://lnkd.in/eHTbqaXd #TikTokShop #LiveShopping #RetailTrends #BlackFriday2024 #RetailInnovation #Ecommerce #CustomerExperience #OnDemandEconomy #RetailTech #RetailNews #RetailTrends #CX #Zendesk #Retail #DigitalTransformation #ExperienceEconomy #RetailTransformation #CXStrategy #RetailExperience #OmnichannelRetail #RetailLeadership #RetailTrends #RetailGrowth #DigitalStrategy
TikTok set for ‘record-breaking’ Christmas driven by surge live shopping
retail-week.com
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55% of Gen Z have made an online purchase while browsing social media🛍️✨ TL;DR: More than half (55%) of Gen Z shoppers have made online purchases while browsing social media in the last six months, highlighting the growing importance of social commerce. Walmart's Adaptive Retail era focuses on providing highly personalized shopping experiences, predicting customer needs, and integrating online and offline shopping seamlessly. Highlights: • 55% of Gen Z buy online via social media. • 49% of shoppers want "great virtual try-on" tools. • Gen Z and millennials drive Sam’s Club growth. #SocialCommerce #GenZShopping #RetailInnovation #Walmart #EcommerceTrends Article Source: https://lnkd.in/gBhFKkcW
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Loyalty program conundrum - I have similar loyalty program challenges and this report from Insider Intelligence, validates my challenges. Especially with cookie less world, retail media and digital media, there is ripe for innovation. Web3 NFT craze is not catching up. What's next? 📊 Slow Reward Accumulation: The primary issue with loyalty programs in the U.S. is the prolonged time required to earn rewards. 📈 Increasing Importance: Loyalty programs are gaining significance for advertisers, particularly as they need to replace third-party cookies with first-party data. 🎁 Effective Engagement: Points, rewards, and exclusive discounts are key to retaining consumer interest. 🌟 Successful Examples: Programs like Sephora’s Beauty Insider and Starbucks’ Rewards effectively make members feel valued with special offers like birthday gifts and free coffee. Can it be expanded? #CustomerLoyalty #RewardPrograms #FirstPartyData #CustomerExperience #RetailInnovation
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20-30 year olds click and swipe with purpose and precision, living life just the way they choose to. So why should their shopping experience be any different? When the idea of FYVA became a reality, we knew our primary customers were 20-30 year olds, an age bracket that is aware of what's trending, knows their minds, and has no interest in scanning through open marketplaces in the sweltering heat looking for bargains. They want it all, but with just a few clicks on their smart devices. Here’s how our team built the FYVA website to cater to their desires: •𝗦𝗵𝗼𝗽 𝗦𝘁𝗿𝗲𝗲𝘁 𝗦𝗺𝗮𝗿𝘁- 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘀𝘁𝗿𝗲𝗲𝘁 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗹𝘂𝘅𝘂𝗿𝗶𝗲𝘀 𝗼𝗳 𝘁𝗲𝗰𝗵 𝗮𝗻𝗱 𝗮 𝘁𝗮𝗽 𝗼𝗳 𝗮 𝗯𝘂𝘁𝘁𝗼𝗻: FYVA provides high-quality products at extremely affordable prices, something that's hard to find in the online space. •𝗨𝘀𝗲𝗿-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲: The platform is extremely quick and easy to use, with intuitive search options based on most loved products, brands, collections, and product categories make finding what you need a breeze. •𝗤𝘂𝗶𝗰𝗸 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: It offers fast and reliable delivery options to get your items to you as soon as possible. •𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: We've integrated our website with our social media platforms, especially Instagram, giving easy access to social proof and trending products. The FYVA website also offers an opportunity to be a part of its community. •𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: We provide clear product descriptions, size charts, and detailed information to ensure customers know exactly what they’re getting. Our effort with FYVA has been to create a shopping experience that matches the lifestyle of our target audience: effortless, efficient, and always on-trend. #garments #onlineshopping #trendy #ecommerce #FactoryPriceUnbeatableQuality #AlwaysBetterWithFyva #Fyva
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🎄 Don’t Miss Out on Post-Holiday Sales Opportunities! 🎄 Did you know the week after Christmas (Dec. 25–Jan. 1) is the fastest-growing sales period of the holiday season? Shoppers are still in the gifting mindset—often treating themselves—making this a prime time to capture revenue. Here’s how to make the most of it: ✨ Invest in loyalty programs to engage devoted shoppers and boost purchase confidence. ✨ Leverage your app to drive conversions—app users spend 31% more than web-only shoppers. ✨ Use tools like Web to App Connect and Smart Bidding to optimize across platforms. Success story: Adidas saw a 2.4X return on ad spend by combining these strategies last season. Now’s the time to turn end-of-season shoppers into long-term loyal customers. Let’s make it happen! 💪 #Ecommerce #Retail #DigitalMarketing #HolidayShopping #Growth #GoogleAds #SmartBidding
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During this early development phase, there was a consideration about what to name this button. The term "Add to Basket" was one of the contenders. The use of "basket" was inspired by the traditional shopping baskets that people use in physical stores to collect items as they shop. 𝙎𝙤, 𝙒𝙃𝘼𝙏'𝙎 𝙄𝙉 𝙔𝙊𝙐𝙍 𝘽𝘼𝙎𝙆𝙀𝙏? 😁 hashtag #didyouknowfacts hashtag #ecommerce hashtag #onlineshopping
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🏬 𝐑𝐞𝐭𝐚𝐢𝐥'𝐬 𝐏𝐥𝐨𝐭 𝐓𝐰𝐢𝐬𝐭: 𝐅𝐫𝐨𝐦 𝐒𝐚𝐥𝐞𝐬 𝐅𝐥𝐨𝐨𝐫 𝐭𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐮𝐝𝐢𝐨 🏬 Look beneath the headlines about Gen Z "saving malls" (remember, Black Friday data shows a YoY in-store contribution of 0.7%) and I’m hopeful you’ll appreciate a more nuanced transformation. A more fascinating discussion is the evolution of physical retail into a discovery platform and social media contribution rather than purely transaction destination. There is never a “the future of retail”. There are so many facets to the operations, experience etc.; however, an increasing important competency is retailers’ expertise in creating content catalyst opportunities to convert browse-time into shared experiences. This means re-imagining stores not as sales channels, but as content creation hubs where every mirror selfie and try-on video becomes valuable marketing currency. https://lnkd.in/gmchsqN5 #RetailInnovation #FutureOfRetail #RetailStrategy #GenZ #RetailTrends #RetailTransformation
Gen Z to the rescue? How malls are winning over a generation of in-person shoppers
cnbc.com
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At Commentcon, Greg Scott, CEO of Boutique Brands, shared powerful insights on how Commentsold is transforming his business and how it can do the same for all you boutique owners. 🔢 Did you know? Greg’s brands can sell 1,000 items in just an hour by leveraging Commentsold’s app push notifications. Whether it’s a slow day or a big launch, reaching 500,000 people instantly is a game-changer. 🛍️ By scheduling multiple live sellers to target different customer segments throughout the day, Greg has seen tremendous business growth. The secret? It’s not about having the biggest audience but it’s about having a dedicated, focused community. The future of boutique retail lies in blending live selling with a robust e-commerce strategy, and CommentSold is the tool to make it happen. @nanamacs @discount_divas @limelush @shopfillyflair #Commentcon #Commentsold #DiscountDivas #Nanamacs #Limelush #FillyFlair #GregScott #BoutiqueBrands
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The decrease in the number of U.S. customers who haven't made any online purchases to 30% signifies a notable shift towards digital adoption among consumers. This trend reflects the increasing comfort and reliance on online shopping, driven by its convenience, broader selection, and often competitive pricing. For businesses, this shift emphasizes the importance of having a robust online presence and ensuring their #eCommerce platforms are accessible, user-friendly, and secure to attract and retain a growing audience of digital consumers. It also underlines the need for traditional retailers to integrate online elements into their business models to stay relevant in the evolving retail landscape. #EcommerceAdoption #DigitalShopping #ConsumerTrends #OnlineRetail #BusinessStrategy
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