Adrianna (Williams) Willis’ Post

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Visionary CEO & Inspirational Speaker | Breakthrough Coach Transforming Burnout into Victory | DEI | Author | Radical Self-Care Advocate | Change Management Expert | Creative Content Innovator

As the founder of Mind the Crown, I’ve been asked why our self-care brand sells kids’ backpacks. It’s a fair question, and the answer lies in our commitment to empowerment and community impact. In 2020, after the tragic death of George Floyd, our world was shaken. Our children, especially young Black boys, were exposed to narratives that questioned their worth and made them feel invisible. It was a painful reminder that their lives mattered less to some. Then, I stumbled upon the “Amazing Black Boy” backpacks. These weren’t just ordinary bags; they were beacons of empowerment. When a little boy wears one, it’s a statement. It says, “I am amazing. My life matters.” And when he puts it on his back, it’s as if the world sees him differently—through a lens of possibility and greatness. But why backpacks? Because self-care isn’t just about face masks and meditation. It’s about nurturing our community, especially our children. When a child wears an empowering backpack, it’s an act of self-care for their spirit. And for mothers, grandmas, and aunties, it’s a way to invest in the next generation—to remind them that they are seen, valued, and cherished. So, the next time someone asks why our self-care brand sells kids’ backpacks, I’ll tell them this: It’s about more than storage space and zippers. It’s about wrapping our youth in love, resilience, and the belief that they are extraordinary. And for us women, it’s a reminder that self-care extends beyond our own well-being—it’s about lifting others up too. Let’s carry greatness on our backs. 👑 https://lnkd.in/g5NnREpA #Empowerment #SelfCare #AmazingBlackBoyBackpacks #CommunityLove #mindthecrown #backtoschool

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