AdOperator’s Post

Maximize Your BFCM Sales with Seasonality Adjustments! 🚀 As Black Friday & Cyber Monday (BFCM) approaches, many are missing out on a powerful Google Ads feature that can give you a conversion boost: Seasonality Adjustments! Here’s how to leverage it to hit (and exceed) last year’s numbers! 📌 What’s Seasonality Adjustment? An advanced bidding tool to help Google Ads anticipate your conversion rate increase during a specific, short period. 📌 When to Use It? Perfect for short, high-impact sales like BFCM. Use it for no more than 7 days to capture peak demand. 🔧 How to Set It Up: - 𝘎𝘰 𝘵𝘰: 𝘛𝘰𝘰𝘭𝘴 & 𝘚𝘦𝘵𝘵𝘪𝘯𝘨𝘴 > 𝘉𝘶𝘥𝘨𝘦𝘵𝘴 𝘢𝘯𝘥 𝘣𝘪𝘥𝘥𝘪𝘯𝘨 > 𝘈𝘥𝘫𝘶𝘴𝘵𝘮𝘦𝘯𝘵𝘴. - 𝘈𝘥𝘥 𝘋𝘢𝘵𝘦 𝘙𝘢𝘯𝘨𝘦: 𝘊𝘰𝘷𝘦𝘳 𝘰𝘯𝘭𝘺 𝘺𝘰𝘶𝘳 𝘉𝘍𝘊𝘔 𝘴𝘢𝘭𝘦 𝘱𝘦𝘳𝘪𝘰𝘥. - 𝘚𝘦𝘵 𝘌𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘙𝘢𝘵𝘦 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦: 𝘜𝘴𝘦 𝘭𝘢𝘴𝘵 𝘺𝘦𝘢𝘳’𝘴 𝘉𝘍𝘊𝘔 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘢𝘴 𝘢 𝘣𝘦𝘯𝘤𝘩𝘮𝘢𝘳𝘬 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘳𝘦𝘢𝘭𝘪𝘴𝘵𝘪𝘤.(𝘯𝘰 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 40%) - 𝘚𝘢𝘷𝘦 & 𝘔𝘰𝘯𝘪𝘵𝘰𝘳: 𝘒𝘦𝘦𝘱 𝘢𝘯 𝘦𝘺𝘦 𝘰𝘯 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦, 𝘣𝘶𝘵 𝘭𝘦𝘵 𝘎𝘰𝘰𝘨𝘭𝘦’𝘴 𝘴𝘮𝘢𝘳𝘵 𝘣𝘪𝘥𝘥𝘪𝘯𝘨 𝘥𝘰 𝘵𝘩𝘦 𝘩𝘦𝘢𝘷𝘺 𝘭𝘪𝘧𝘵𝘪𝘯𝘨! Result? Expect optimized bids and improved ad relevance, helping you convert those eager holiday shoppers! Ready to boost your BFCM campaigns? Let seasonality adjustments work their magic! 🪄 #googleads #BFCM #ppc #seasonalityadjustments #blackfriday #digitalmarketing

Need help making sure you’re Advertising Plan is ready for Black Friday and Cyber Monday? Follow these steps to find success: ➡ Inventory management is key to a successful Black Friday and Cyber Monday strategy—you need to ensure your stock levels meet the increased demand. ➡ Use remarketing campaigns like Sponsored Display or DSP to target consumers who viewed your products but didn’t purchase, especially those who shopped during Prime Big Deal Days. This will boost your chances of converting browsing into sales. ➡ Optimize campaigns by pausing low-performing targets with high bids and negating irrelevant search terms. Consider pausing targets with ACOS three times higher than your goal. ➡ As competition rises, so will CPC. Allocate about 40% of your monthly budget to these days and increase bids by 20% to stay competitive. Consider dayparting to focus your budget on peak shopping hours. ➡ Set up a deals page on your brand store to showcase offers in one place and to encourage higher basket value. For more expert guidance, connect with Hinge Commerce to create the best Black Friday and Cyber Monday advertising plan: https://lnkd.in/dxU9Bxeq #blackfriday #cybermonday #ecommerce #amazonadvertising

Approaching Q4: Maximizing Growth Opportunities" As we approach the fourth quarter, the advertising industry gears up for intensified competition and rising advertising expenses. Many companies adopt a "use it or lose it" mentality during this period. This surge in competition and costs is driven by prominent shopping events like Black Friday, Cyber Monday, and Christmas, which significantly boost consumer engagement. As businesses step into the final quarter of the year, it becomes imperative to fine-tune their advertising strategies. Projections indicate a substantial increase in global digital ad spending, expected to jump by almost 12% compared to the previous year, reaching a staggering $196 billion. Let's gear up to make the most of the opportunities that Q4 presents for growth and success. #Advertising #Q4Opportunities

The 2024 Black Friday and Cyber Monday shopping trends are in, and there’s a lot for marketers to unpack! According to Ad Age’s insightful article by Garett Sloane, consumer behavior took some interesting turns this year: 🛒 Shoppers were planning ahead, with significant site visits before the weekend, showing how strategic consumers have become. 💥 Conversion rates surged, especially on Cyber Monday, with last-minute shoppers fueling the final push. 📈 Average order sizes TRIPLED, proving that consumers are more confident and ready to spend big. We love how this article highlights how critical it is to understand not just what consumers are buying, but when and how they’re engaging with brands. By aligning marketing strategies with consumer behavior, brands can create more meaningful connections and optimize their approach for future campaigns. Check out the full article for all the insights below! #BlackFriday #CyberMonday #MarketingTrends #BrandPerformance

The Black Friday/Cyber Monday Sales can be VERY intense and critical for so many businesses. This is what I would to to ensure the best chance of success: 1. Look at what worked previously - what worked last year and what didn't. Use this as a starting point for your ads this year. 2. Have a clear offer - make sure this is straightforward and easily communicated - having multiple confusing offers will prevent people from buying 3. Use best-performing evergreen ads with the copy adjusted to show your offer - use these alongside your Black Friday-specific ads 4. Ensure that your website is fully optimised to show your offer clearly - make sure it's clearly displayed throughout your website - not just on the homepage (if done correctly, your ads won't be sending people to the homepage!) 5. Have your email sequences set up and ready to reflect your promotions 6. Ensure you have a thorough understanding of your numbers so you know when to scale - pouring more money into ads that aren't profitable due to your reduced margins just because it's Black Friday isn't a recipe for success What else will you be doing to make sure you are ready? Let me know in the comments below! #ecommerce #BFCM #Metaads #Googleads #facebookadsmanager

Top sales tips from Sarah Murdoch, if you’re a business owner it is so easy to get caught up in the chaos without thinking through your goals! If you are considering targeted ads then definitely get in touch with Sarah.

5 hacks for a successful Black Friday 🛒👇 With Black Friday & Cyber Monday right around the corner e-commerce brands are ramping up their efforts to create high-impact ad campaigns Want to come out on top this season and drive maximum results? Put in place a winning meta ads strategy to get ahead of the competition See how Serotonin can get you Black Friday ready ⚡️🛍️ #meta #blackfriday #cybermonday #blackfridaytips #ecommercebusiness #ecommercetips #ecommerce

Black Friday is just round the corner But why is this relevant to your KBB Brand? BFCM (Black Friday and Cyber Monday) are two of the largest days in online retail. This means usually from September onwards the big e-commerce retailers will be ramping up their ad spends across platforms. For example, in 2023 ad spend on these platforms surged by 90% in the days leading up to Black Friday. CPMs (Cost per 1000 impressions) also rises during this period as you’re competing with more people to show your ad to the limited eyeballs on the platforms. You have to show up and be consistent and ultimately the only way to combat this is with incredible creative BUT be aware that it may not be the best time of year to be hammering the META budgets. #meta #adbuying #bfcm #digitalmarketing #kbbmarketing ---------------------------------------------------- P.S. I’ve cracked the code for kitchen retail marketing. Watch the video here and let’s talk if you’re ready to grow. https://lnkd.in/ehphxEUU

🚀 Black Friday Buzz: A Look at the Growing Interest 🛍️ Every year, Black Friday captures global attention, but this graph tells a fascinating story of when that buzz takes off 📈. From October to November, the interest skyrockets, culminating in a frenzy by the day itself. The graph shows the rise in Google searches for Black Friday over 90 days. This upward trend highlights the importance of timing in marketing your Black Friday deals, whether you're an e-commerce retailer or are looking to re-strategise your brand, tapping into the right moments can make or break your campaign. 🕒 Here are three things we can take away from this data: 1️⃣ Start Early: Brands that begin their campaigns ahead of this surge position themselves better to ride the wave. 2️⃣ Peak Performance: The period just before Black Friday is prime for pushing deals and promotions. 3️⃣ Stay Engaged: Maintain momentum post-Black Friday—many shoppers are still hunting for deals through Cyber Week. #BlackFriday #MarketingStrategy #Trends #Ecommerce

Are you gearing up for big sales events like Black Friday or Cyber Monday? My latest tutorial shows you how to create seasonality adjustments in Google Ads to keep your campaigns optimized when demand spikes. From adjusting budgets to fine-tuning conversion rates, I cover everything you need to stay competitive during peak shopping seasons. 🔍 What You'll Learn: ✅ How to set up seasonality adjustments in Google Ads. ✅ Tips for creating budget and conversion rate adjustments for key sales periods. ✅ Effective strategies for Black Friday, Cyber Monday, and other high-traffic days. Why Watch? 🛠️ Gain control over your ad spend when it matters most. 📈 Maximize conversions by adapting your campaigns to meet increased demand. 🚀 Leverage seasonality adjustments to optimize performance for big sales events. Prepare your campaigns for success this holiday season—watch the full tutorial now! #Launchpresso #GoogleAds #Seasonality #BlackFriday #CyberMonday #DigitalMarketing