Adi Thacker’s Post

https://lnkd.in/ga7EJNBv The typical human sees over 1K ads a day per various industry estimates, with now more commerce media ads surfacing daily that are to often random, out of context, and driving frustration for more consumers. More commerce media advertising doesn't simply mean more value for the consumer or shopper. Commerce and retail media ads need to stop intruding with what humans are interested in and start being what people are interested in. #media #retailmedia #commecemedia #brands #cpg #retail

🚀 Exciting read for advertisers! Uber, the ride-hailing and food delivery giant has now stepped into the realm of video advertising, aiming to revolutionise its revenue strategy. Leveraging its vast user base and data insights, Uber plans to offer targeted video ads within its app platform. This move not only diversifies its income streams but also marks a significant shift in the tech industry landscape, estimating to establish a 1 billion+ advertising revenue stream platform. According to Uber ad exec Mark Grether post on The Wall Street Journal, "We have two minutes of your attention. We know where you are, we know where you are going to, we know what you have eaten. We can use all of that to then basically target a video ad towards you." As digital advertising continues to evolve, Uber's venture into video ads demonstrates its commitment to innovation and adaptability. However, it does raise questions about user privacy and data usage, which Uber will need to address transparently. 💬 What are your thoughts on Uber's bold move into video advertising? Share your insights in the comments below! #Uber #VideoAdvertising #Innovation #TechIndustry #DigitalMarketing 📈🔍 Read more about it here: https://lnkd.in/gmXsawYM

Get ready for more #ads when ordering a ride or food. The battle for your eyeballs is the latest front in the #ridebooking and #delivery wars In other words, you will have more ads on apps on which you are trying to spend money, and the ads make it harder to buy/order what you want. Insane! #ecommerce #Uber #Lyft #Instacart #customerexperience

https://lnkd.in/eekFyKDn? Companies like Uber and Lyft have an audience that's probably between tasks and generally high-income, so it's a good demographic, but they're also competing against whatever electronics riders bring with them. As with many ad-supported businesses, the natural equilibrium is that if the core service was worth doing without ads, it's worth doing more cheaply with mandatory ads. But that's tricky for a service that's mostly designed around convenience, i.e. saving users time. So the right move for these companies is probably to use ads as a price hike: if the opportunity cost of being bombarded with ads between meetings is that you miss a blessed fifteen minutes to catch up on email, you'll probably pay for Uber Black. And if not, Uber will be happy to monetize your slightly cheaper ride just as well as the more expensive one that you're no longer paying for.

How to leverage app seasonality to increase installs/purchases: → Seasonal patterns mean different resource demands which can affect everything from your marketing budget to workforce allocation – make sure you plan for seasonal impact ahead of time → Play the curve: during peak season, deploy a bigger marketing budget and onboard seasonal creatives to ensure your marketing strategy is a success; vice-versa during the off-season → Strategically time promotions, discounts, or special seasonal features – you can potentially boost in-app purchases and maximize revenue DoorDash leverages seasonality well by adjusting their campaigns and app creative against sports events and holidays (example attached). Image: AppTweak

Here’s what’s happened the last two weeks in Retail and Commerce Media 🛒 💹 • AppsFlyer announced the expansion of its AppsFlyer Data Collaboration Platform offering for brands and commerce media networks through integration with Amazon Web Services (AWS) Clean Rooms https://lnkd.in/da2WzVNa • Disney Advertising expands Its audience graph and clean room tech beyond the US. Disney is also partnering with Mercado Libre, a LATAM e-commerce site and loyalty program with its own ad-buying platform. This partnership will help brands target and attribute ads on Disney+ based on e-commerce outcomes, including retail and purchase data. Brands can also bid on these ads programmatically. https://lnkd.in/dk6usphF • The Cannes Lions International Festival of Creativity took place last week, and Retail/Commerce media and data were the hottest topics of them all. Expect a slew of announcements coming in the upcoming weeks following the business that was closed there over a glass (or few) of Rosé.

Hi all - as we build the Uber Ads Business we are commited to providing insights on the audiences you can buy. Hence a new piece of work with our friends Ipsos. Imagine reaching your audience at the exact moment they’re going somewhere or getting something done. That’s the power of Uber and Uber Eats—and it’s why 𝟴𝟰% 𝗼𝗳 𝗿𝗶𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝟴𝟳% 𝗼𝗳 𝗲𝗮𝘁𝗲𝗿𝘀 𝗳𝗲𝗲𝗹 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲𝗹𝘆 about these platforms. 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝗯𝗿𝗮𝗻𝗱𝘀: Ads on platforms people trust don’t just get seen—they get results.    𝟴𝟱% 𝗼𝗳 𝗿𝗶𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝟴𝟰% 𝗼𝗳 𝗲𝗮𝘁𝗲𝗿𝘀 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 after seeing an ad on Uber platforms.This isn’t just advertising—it’s engagement with purpose. 𝗧𝗵𝗲 𝟮𝟬𝟮𝟰 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗜𝗻𝗱𝗲𝘅 gives you the tools to turn this trust into action, driving brand affinity and ROI like never before. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁: • How Uber’s positive sentiment drives stronger brand recall and results. • Why your message reaches audiences at pivotal decision-making moments. • Key strategies for success with Uber Advertising’s innovative solutions. Read the report now: https://lnkd.in/ectm8DUm or contact your Uber team for more details

🛍️ Exciting News! TikTok and Amazon integration is changing the game for online shopping! 🤩 Get ready for a seamless shopping experience on TikTok! Amazon products will start popping up on your feed, and you can make purchases without leaving the app. 🚀 This collaboration could revolutionize the way you shop online! The convenience of discovering and buying products on TikTok might just skyrocket conversion rates. #TikTok #Amazon #SocialCommerce #Ecommerce #GameChanger 👀 Are you ready to shop on TikTok like never before? Let's see how this integration shapes the future of social media shopping!

Good morning and welcome to your 21st edition of #FridayFocus: your top 3 industry news topics. Please find the news below: 1. #PayPal Ads is now live in the US. #Data used from purchases will power digital ads with video ads coming next year. PayPal started with "Advanced Offers" targeting promotions and discounts within the PayPal app, but now ads will run across all of their properties, including, PayPal, #Venmo and #Honey. Self-serve will also come next year and this is all being led by Mark Grether who previously helped to built Uber and #Amazon ad businesses 2. #Channel4 will add street-level targeting to their #streaming service along with a private marketplace enabling more advanced data targeting via real-time buying. #Attribution is also set to improve analysing whether users have bought products post-exposure 3. Wouldn't this be an interesting one...#Uber explore the idea of buying #Expedia according to the #FT. As Uber have increased their services from cars to scooters to trains, wouldn't this round the business off, not to mention the already well established ad business that Expedia has, with Uber's growing one! Thanks and have a great weekend, Rich

Saw a price comparison on Micro Ingredients Moringa Powder today, and the difference between TikTok Shop and Amazon caught my eye. On TikTok Shop, I’m getting it at $19.33, while on Amazon it’s going for $27.95—you know, just a tiny 30.83% gap… no big deal, right? But it’s more than just about price. TikTok Shop is offering tons of extra value through limited-time flash deals, 15% promos for new customers, and a constant flow of coupons, TikTok is really positioning itself as a more affordable and engaging shopping experience. The customer journey feels way more dynamic too—discovering products through creators, catching real-time discounts, and engaging with content in a way that makes shopping fun and immersive. With Q4 coming up, everyone’s gearing up for BFCM, and TikTok Shop is set to be huge! So many campaigns have started rolling out already, flash deals, and special discounts—it’s going to be a game changer for attracting new customers and driving sales. Excited to see what brands are planning this season!