Activate Consulting’s Post

This is what competition is about - plying for consumer eyeballs and share of wallet in the streaming platform segment: “…Amazon has thrown a wrench into Netflix’s advertising plans… …The streaming ad market was upended earlier this year when Amazon converted its entire Prime Video subscriber base to a new ad-supported version, giving customers a chance to switch back to ad-free streaming for an extra $2.99 a month…” [WSJ quote] This comes after they’ve wised up and turned off out-of-home subscription sharing last year. #svod #streaming #competition #netflix #amazon #marketingstrategy #pricing #advertising

Overview of the Streaming Specialty Market - Distribution Channels | FilmBudget.com #streaming #distribution #specialtystreaming #markets #film #movies #tv #tvseries #filmproduction #filmmaking #streamers #media #content #entertainment #tech #SVOD #VOD

Beyond the big global streamers like Netflix, Amazon & The Walt Disney Company, who's winning the battle for the niche #streaming market? Although the US 'speciality' subscription streaming market remains highly fragmented, 4 streamers (AMC Networks, MGM+, Crunchyroll & BritBox International) accounted for almost half (49%) of gross new subscribers signed up in Q2 24 according to Antenna. The speciality category as a whole is growing faster than the premium SVOD segment, up by 20% in last 12 months to 34m subscriptions (compared to 8% for the 9 streamers categorised by Antenna as premium). Unsurprisingly, the speciality streamers suffer more churn with only 15-31% of their current subscriber base having been customers for more than 6 months. Amazon Channels largely controls their distribution, accounting for 58% of new subscriber sign-ups to speciality streamers this year (only 9% of customers sign-up directly with the streamer).

👀 How do Netflix and Disney Streaming's global advertising reach compare with the global #FAST companies? 📊 Last week at the British Screen Forum conference, industry expert and Digital i advisor, Ben Keen revealed an initial insight into global MAUs for a range of ad-supported streamers. 📈 The growth in ad-supported users for Netflix and Disney Streaming means the platforms are fast-approaching the number of monthly active users achieved by the largest global #FAST companies. ✨ Initial Digital i data reveals the strength of flagship original shows like #StrangerThings & #TheUmbrellaAcademy when it comes to hooking the attention of Netflix's ad-supported users. #advertising #svod #datainsights

"Is Netflix Losing Its Ad Revenue Edge? 🤔 Netflix currently leads the market in ad revenue per viewer, generating $70.44 this year per ad-supported user. However, forecasts suggest that this gap will narrow to $59.67 by 2026. This shift highlights the dynamic nature of the streaming market as competition intensifies. Amazon’s recent move to introduce ads on Prime Video and the continued absence of ads on Apple TV+ underscore the varied strategies in the industry. While Netflix holds a strong position now, Hulu, with its substantial viewer base and emerging platforms, is reshaping the landscape. How should platforms adapt to attract and retain ad-supported viewers amidst these changes? 📈📺 #Netflix #Streaming #DigitalAdvertising #AdRevenue #StreamingRevenue #TVAdvertising #Competition"

Streaming Services Increasingly Costly for Consumers - The cost of streaming services is on the rise, with major platforms like Netflix, Disney+, and Hulu implementing price hikes, impacting consumer budgets. - These increases are attributed to rising content production costs, investment in original programming, and the need to improve platform infrastructure. - As competition intensifies among streaming giants, consumers face difficult choices about which services to retain or drop. - Industry experts suggest that this trend could lead to subscription fatigue, prompting some users to seek alternative, more affordable entertainment options. #StreamingCosts #ConsumerTrends #DigitalMedia Read more: [https://buff.ly/3MtGk5v]

Are Buzzy Shows Enough to Keep Subscribers Hooked? 😯 Streaming services are thriving, but subscriber loyalty is a different story. Despite a 40% increase in streaming content viewership this year, nearly half of subscribers rotate between platforms every six months, chasing the next big hit. Even blockbuster shows can’t stop the churn—viewers often leave once their favourite series ends. 🔄 Interestingly, Netflix bucks this trend, with its algorithm keeping subscribers engaged and reducing churn. Bundling services, like the Disney Bundle and Apple One, also show promise in retaining users. As competition intensifies, will bundling be the key to reducing churn, or is a robust content strategy the ultimate solution? 🎥📉 #StreamingWars #StreamingMedia #ContentStrategy #DigitalMedia #SVOD #Netflix #Retention #MediaTrends

📺 Shifting Subscription Models 📺 As ad-supported subscriptions increase across platforms, streaming services are having a variety of outcomes with enrollment and engagement. 👀 While Netflix leads on engagement, Prime Video & Amazon MGM Studios has the largest ad-supported streaming base in the U.S. 📈 Through account-sharing crackdowns, marketing campaigns, and the discontinuation of the ad-free basic subscription plan, Netflix has made serious gains in terms of new ad-supported subscribers. 💲 As they discontinue their basic plan for all subscribers, we expect to see a continued uptake of the ad-supported plan. 📊 Do you want to know how much time ad-supported U.S. subscribers spend on each platform? ➡ Download a copy of our inaugural U.S. Streaming Trend Report and watch the companion webinar here: https://lnkd.in/ef3pFACv #streaming #ads #svod

Imagine the high school hierarchy, but for streaming services.  Forget the subscriber numbers popularity contest because in the competitive world of streaming, it's all about status.  How do the top brands reign? 👑 Netflix currently reigns supreme with the highest Status Score. They were the early birds who got us all hooked on streaming, and they keep pushing boundaries, setting trends, and redefining entertainment. 🔥 Amazon Prime Video is hot on their heels, thanks to the irresistible allure of convenient bundling with your Prime membership (free shipping anyone?). 🌟 Disney+ is the home of iconic characters and nostalgic favorites that pull at our heartstrings. Meanwhile, 𝗛𝘂𝗹𝘂 stands out with edgy originals and cult classics that keep us coming back for more. At Maverix Insights, our 𝐒̲𝐭̲𝐚̲𝐭̲𝐮̲𝐬̲ ̲𝐒̲𝐜̲𝐨̲𝐫̲𝐞̲ tool measures how trust, influence, and power impact a consumer's brand choice. It's not just about who's the biggest or the most popular—it's about who holds the real power in the consumer's mind.💪✨ Are you ready to discover how your brand stacks up? Let us know what you think! #MaverixInsights #Strategy #BrandTrust #StreamingWars #StatusScore #BoldInsights

💲 Adverts have entered the streaming space and they're here to stay 💲 🇺🇸 Our recent report into the U.S. streaming landscape demonstrates how ad-supported plans are growing and engaging subscribers across the country (and the world). 🗞 Digital i is in a unique position to share engagement and reach information regarding advertising tiers on major global streaming platforms. With managed, strictly-controlled and representative, privacy-compliant panels across the world, we have access to accurate, granular information about ad-supported subscriber activity. ➡ Download our latest report for insights into the U.S. streaming landscape: https://lnkd.in/es88t-Nu 🤝 To find out more about our ad-supported streaming data and to request a meeting, get in touch here: https://lnkd.in/eQsimmaz Join the revolution.