Acceleration Partners’ Post

Affiliate vs. Influencer Marketing: Which Strategy Is Right for Your eCommerce Brand? 🤔💡 In the ever-evolving world of eCommerce, finding the right marketing strategy can make all the difference. Are you torn between affiliate marketing and influencer marketing? Our latest blog post breaks down the key differences and helps you choose the best approach for your brand’s goals! 🚀 Whether you’re aiming to boost sales, enhance brand image, or engage a targeted audience, this guide provides actionable insights to help you make informed decisions and optimize your marketing efforts. Ready to elevate your eCommerce strategy? 🌟 Click the link in the comments to read the full blog post and explore how affiliate and influencer marketing can drive success for your brand! #AffiliateMarketing #InfluencerMarketing #eCommerceStrategies #DigitalMarketing #MarketingTips #BrandGrowth #ContentMarketing #OnlineMarketing #MarketingTrends

💥 Ready to elevate your marketing game by merging affiliate and influencer marketing? In collaboration with impact.com, we have produced a new whitepaper featuring key findings from marketing leaders across North America and the UK. Here’s what you’ll learn: ✅ Research-backed strategies to align affiliate and influencer efforts with your brand's goals ✅ Proven ways to break down silos and drive team collaboration ✅ Actionable steps to build a unified partnership ecosystem for optimized performance and payments Plus, catch the on-demand webinar featuring experts from Acceleration Partners, PepsiCo, B&Q, and impact.com, and hosted by Marketing Dive, for a deep dive into how these industry leaders are driving results by integrating affiliate and influencer programs. Download the whitepaper and watch the webinar by heading to https://lnkd.in/eeNavgGn 🔗 #AffiliateMarketing #InfluencerMarketing #Partnerships #MarketingStrategy #Webinar

Influencer marketing is getting big in B2B. But... ....there is a problem. It can become really expensive depending on your niche and the influencer you pick. Micro-influencer marketing is your way out. Micro-influencers are often new in building their personal brand and hence tend to be more affordable. In addition, some micro-influencers might as well offer to work with you for free in an effort to increase their reach. Check out the carousel to learn a few ways to collaborate with them for maximum effectiveness. Micro-influencer marketing should definitely be a part of your marketing mix, especially if you are a startup or early-stage B2B business. #marketing #b2bmarketing #influencermarketing #growthmarketing #growthhacking

Exploring influencer marketing platforms or considering a switch? Let's make this easier for the both of us. As a creator I have experience with all the major players in the space, but I also speak with marketers everyday who use these tools from the brand side. Happy to tackle topics across Influencer (paid + organic), ambassador, affiliate, UGC, and anything else on your mind. A few weeks ago I shared this to IG and I ended up getting to connect with awesome people and brands to chat about: - Platform pros and cons, my experience, and insight from other brands - Influencer strategy for seasonal campaigns and viral content - Current vs. ideal state and building a roadmap to get there Whether you're just starting to explore, benchmarking options, or have an upcoming renewal, happy to help you navigate your options. I'm starting to line things up for beginning of September so if you're interested (or know someone who is) drop me a message and we'll work something out! #InfluencerMarketing #InfluencerStrategy #CreatorEconomy #MarketingTools

In this video, we break down why affiliate influencer marketing is the ultimate game-changer for brands: ✨ Amplify your reach and credibility through trusted creators. ✨ Build trust with your target audience in an authentic way. ✨ Achieve better ROI than traditional ads. 💡 Stop pouring money into outdated marketing tactics! It's time to embrace the power of influencer authenticity to boost your sales and brand awareness. Watch now to discover how to turn influencers into your most powerful sales allies! https://lnkd.in/dBBF988j #AffiliateMarketing #InfluencerMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth

🇺🇸 Influencer Marketing Show is quickly approaching and our teams are getting ready to meet and chat all things influencer marketing! If you're also attending, be sure to stop by Stand 17 and say hi, win some great prizes, and hear how Rakuten Advertising can help make your influencer program outperform. If you’d like to learn how to combine the power of influencer with affiliate marketing, reach out to our attending staff Erin Stewart, Chelsey Davis, and Rachel Irwin, or connect with us in the official event app! See you there 🤳 #AffiliateMarketing #IMSUSA24 #AdvertisingThatOutperforms

"Building real partnerships, not just influencer campaigns." That's how Relish Agency helped Daily Elements scale. They wanted to find more on-brand influencers and turn them into genuine partners, but manually doing this was time-consuming. That's when Relish Agency decided to speed things up with SARAL. 🚀 Using SARAL, they: ➡ Shifted from a manual influencer search to an optimized, efficient process ➡Built authentic partnerships beyond just gifting or affiliate deals ➡Tracked everything seamlessly: affiliate sales, seeding, posts, and more – all in one dashboard The result? Instead of just one partnership per month, they scaled up to 4-5 partnerships monthly in just a few months! This is how Daily Elements achieved a massive increase in influencer-generated content while building a strong community of loyal customers. Check out the full case study to dive deeper into how Relish and SARAL made this happen ⬇.

When it comes to integrating SEO into your B2B influencer partnerships, there is no single strategy. Instead, you need to use a multifaceted approach that focuses on the basics of SEO and some general content best practices. 1️⃣ Start with keyword research 2️⃣ Make your message resonate 3️⃣ Choose the right channels Head to https://ow.ly/L9k550QvMUJ for a deep dive in to how you can get more bang for your buck and increase your odds of winning new accounts by weaving SEO in to your influencer strategy 🔗 #influencermarketing #b2binfluencercontent #seostrategy

The last two weeks I've spoken with: ~5 brands looking to centralize affiliate and influencer initiatives by 2025 ~3 who mentioned it's not a priority (they're focused on engagement metrics) It comes down to what leadership is prioritizing and asking you to deliver on. I think it's important to look at it as two different stages of influencer marketing. Likes, comments, and shares used to be seen as the key indicators of success. Today, influencers are driving top-of-funnel and bottom-of-funnel growth. With this we've seen the cost of influencer partnerships rise. To justify influencer spend, you need to prove the value of your investment. Brand awareness is valuable, but it doesn't directly show sales impact. Conversely, it's challenging to drive sales w/o some level of brand awareness. This is why I think the integration of influencer and affiliate is the future. You can track ROI while driving awareness and conversions. It's a matter of time until leadership starts to ask your team to take responsibility for sales and revenue generation from influencer initiatives. Here are the benefits of adopting this approach now, vs. a year from now: 1. Sales tracking informs strategies and decision-making moving forward 2. Demonstrate the impact of influencer partnerships on revenue 3. Ability to adjust and refine strategies based on real-time results 4. Proving ROI of influencer allows you to justify budget for future campaigns 6. A sales-focused mindset aligns your efforts with broader business goals If you're looking to explore how consolidating influencer and affiliate could be beneficial for your team, feel free to book some time in my calendar! #InfluencerMarketing #AffiliateMarketing #MarketingStrategy #ROI #InfluencerAffiliate

On the impact.com platform, you can easily connect with top-performing influencers who align with your brand values. These collaborations drive authentic engagement and significantly boost your affiliate marketing efforts. Whether you're a brand looking to scale or an agency managing clients, the right influencer partnerships can take your campaigns to the next level. With Impact, it's simple to track performance, manage relationships, and maximize ROI from influencer-driven affiliate marketing. Tune in to the future of marketing—where influencers and affiliates unite to deliver exceptional results. Don't miss out on the game-changing potential of Impact! #AffiliateMarketing #InfluencerMarketing #ImpactPlatform #DigitalMarketing #PerformanceMarketing #MarketingStrategy