Abhishek Kumar’s Post

In today's highly competitive food delivery market, platforms like Swiggy and Zomato have become essential for restaurants aiming to expand their reach. But simply being listed isn't enough. At Plateful Consulting, we specialize in helping restaurants optimize their presence and drive sustainable growth on these platforms. Here are some key strategies to boost your sales and customer engagement: 1. *Optimized Menu Listing:* A well-structured menu with clear descriptions and high-quality images can significantly increase conversion rates. Make your top-selling items stand out with curated recommendations. 2. *Promotions & Discounts:* Utilizing Swiggy and Zomato's in-app offers and partnerships can attract first-time customers and build loyalty. We guide restaurants in selecting the right promotional tactics that balance value and profitability. 3. *Data-Driven Insights:* Leverage analytics to understand peak times, customer preferences, and order patterns. Tailored recommendations, based on data, ensure that the right offers reach the right audience. 4. *Customer Reviews & Ratings:* Engaging with customer feedback and encouraging positive reviews can greatly impact visibility. We help craft responses and implement strategies to improve your ratings. 5. *Efficient Order Management:* Streamlining order preparation and delivery times enhances customer satisfaction. Our consulting experts assist in optimizing kitchen workflows to reduce delivery time and improve ratings. At Plateful Consulting, we offer tailor-made solutions for restaurants to maximize their potential on food delivery platforms. Connect with us to discover how we can elevate your restaurant's presence on Swiggy and Zomato. #RestaurantStrategy #Swiggy #Zomato #PlatefulConsulting #CustomerEngagement #FoodDelivery #Foodconsultant #restaurantconsultant

Have you ever wanted to schedule a food order for the next morning? Imagine this: You’re craving dosa for breakfast at 10 AM, but you know you’ll be too busy or too sleepy to place the order then. It would be so convenient to schedule the order the night before and wake up to your food arriving just on time. Yet, platforms like Zomato and Swiggy don’t offer a feature to schedule food deliveries in advance. It’s surprising, given how common this need is, especially for working professionals or early risers with tight schedules. The potential is huge: •Convenience: Customers can pre-plan meals for specific times. •Better Resource Management: Restaurants can optimize prep and delivery based on advance orders. •Customer Retention: This small feature could differentiate platforms in a competitive market. What do you think? Would this feature make your life easier? Or is it just me overthinking my breakfast plans? Let’s discuss!

Is Quick Commerce Eating QSR's Lunch? The battle for our appetites is heating up! Traditional Quick Service Restaurants (QSRs) like Domino's and Pizza Hut are facing a double threat: 1. Food Delivery Giants: Zomato and Swiggy's massive expansion are grabbing a bigger slice of the food delivery pie. 2. Quick Commerce: Platforms like Zomato's Blinkit and Swiggy's Instamart are luring younger customers away from physical stores, especially for groceries. Here's the data to chew on: QSR industry's YOY revenue growth dropped from 18% to 9% (FY23 vs FY24). Zomato & Swiggy's restaurant partners skyrocketed (Zomato: 61,000 in FY19 to 2.7 lakh in FY24). Younger folks (18-25) prefer quick commerce (60%) over QSRs (only 5%). What's next for QSRs? - Despite the slowdown, QSRs are still aggressively expanding stores. - Can they adapt to changing consumer habits and compete with the convenience of delivery and quick commerce? This is a wake-up call for the QSR industry. They need to innovate and offer compelling reasons for customers to choose them over the growing convenience of quick commerce. What are your thoughts? Are QSRs doomed? Or can they adapt? Let's discuss in the comments! P.S. Boost this post by liking and sharing! Let's get the conversation flowing about the future of food. #QSR #FoodDelivery #QuickCommerce #Retail #ConsumerTrends

Understanding zomato's Pricing: Convenience and Reach Justify the Cost Zomato's pricing strategy is a testament to its innovative approach to providing value to both consumers and restaurants. Zomato saves consumers time and effort by offering a convenient delivery service, ensuring they can enjoy their favorite meals from the comfort of their homes. The slight markup and additional fees cover logistical costs, providing reliable and timely deliveries. For restaurants, Zomato's platform is a powerful marketing tool that extends their reach to a broader audience, boosting their sales and visibility without significant upfront costs. This mutually beneficial model showcases Zomato's ability to balance convenience, quality service, and business growth effectively, making it a leader in the food delivery industry. Zomato Deepinder Goyal #ZomatoPricing #FoodDelivery #ConvenienceCost #RestaurantMarketing #FoodTech #CustomerConvenience #BusinessGrowth #FoodIndustry #DigitalTransformation #ConsumerValue #MarketReach #DeliveryService

I was comparing Swiggy and Zomato on their key operating metrics and was surprised to see that Average Order Value of both for FY24 was exactly the same down to the last rupee- INR 428!!      It's not a coincidence—it's the Law of Large Numbers in action! When you process millions of orders, individual variations on account of not just the order size but also cuisine/ restaurant choice cancel out. It shows how randomness transforms into predictability at scale. So which platform do you prefer? #Zomato #Swiggy #Statistics #Investing

Is your restaurant struggling to maintain profitability on Swiggy & Zomato? Ensuring profitability is crucial for long-term growth and stability. It's not just about staying afloat—it's about thriving in a competitive market. Profitable operations allow for better quality control, customer service, and expansion opportunities. Additionally, higher profit margins enable reinvestment in marketing and technology, driving more orders and customer retention. Ultimately, maintaining profitability ensures your restaurant remains a favorite among customers, leading to sustainable success. Check out this post on how you can improve your profitability on Swiggy & Zomato!

The food delivery landscape in India has seen a dramatic transformation over the past three years, deeply influenced by the COVID-19 pandemic. As someone who's been closely involved in the restaurant and hospitality industry, I've witnessed these changes firsthand, and it's incredible how quickly things have evolved. 🔸Market Expansion: The online food delivery market in India has grown significantly, with a CAGR of around 15.5%, reaching $13 billion by 2023. With increasing internet access and the convenience of app-based ordering, food delivery has seamlessly integrated into urban living. 🔸Consumer Behavior: There's been a noticeable shift in how people approach food delivery. Back in 2020, only about 20% of consumers were regularly ordering food online. Fast forward to 2023, and that number has more than doubled, with nearly 45% of people ordering in at least once a week. This isn't just about convenience anymore; there's a growing appetite for diverse cuisines, healthier options, and even specialized diets. Cloud kitchens have also risen in popularity, offering tailored experiences to meet these changing preferences. 🔸Tech Innovations: Technology has played a crucial role in this industry's growth. From AI-driven personalized recommendations to experimental drone deliveries in some cities, the food delivery ecosystem is becoming smarter and more efficient. These innovations are enhancing the customer experience, improving delivery times, and helping platforms like Swiggy and Zomato operate more effectively. 🔸Looking Ahead: The coming years will be pivotal for India's food delivery industry. The emergence of the Open Network for Digital Commerce (ONDC) is set to shake things up. ONDC aims to level the playing field by allowing local restaurants and small businesses to tap into a wider audience, which could reduce the dominance of the major platforms. That said, Swiggy and Zomato aren't sitting still. They're continually innovating—whether it's expanding into hyperlocal delivery or investing in sustainability. The competition between these established players and the new dynamics introduced by ONDC will likely drive further innovation and efficiency. 🔸The Future: By 2028, the food delivery market in India is expected to surpass $25 billion. This growth will be driven by technological advancements, deeper penetration into tier 2 and 3 cities, and a stronger focus on sustainability and healthier eating. The evolving landscape, shaped by both established players and new entrants like ONDC, will make the industry more competitive, consumer-friendly, and inclusive. The next few years are going to be crucial for the food delivery sector in India. Those who can adapt to these changes will be the ones leading the charge in this dynamic and rapidly evolving market. #FoodDelivery #HospitalityIndustry #India #Swiggy #Zomato #ONDC #MarketTrends #FutureOfFood

𝗭𝗼𝗺𝗮𝘁𝗼’𝘀 𝗻𝗲𝘄 𝗿𝗮𝘁𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗮𝘃𝗼𝗿𝘀 𝗽𝗿𝗼𝘅𝗶𝗺𝗶𝘁𝘆-𝗯𝘂𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗮𝗸𝗲 𝗹𝗶𝗳𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱? In my last post, we explored the restaurant owner's perspective, but what about the delivery partners who bridge the gap between restaurant and customer? A couple of years ago, I spoke with several delivery partners from Swiggy and Zomato, and here’s what I learned: 𝟭. 𝗟𝗼𝗻𝗴-𝗱𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗽𝗮𝘆 𝗲𝗻𝗼𝘂𝗴𝗵: Delivery partners, especially those on bicycles or electric bikes, shared that longer trips aren’t compensated well. They work within zones, fulfilling 12-16 deliveries daily, but longer trips slow them down, limiting their income. 𝟮. 𝗖𝗹𝘂𝘀𝘁𝗲𝗿𝗲𝗱 𝘇𝗼𝗻𝗲𝘀 & 𝗺𝘂𝗹𝘁𝗶-𝗼𝗿𝗱𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: Shorter trips mean quicker deliveries and a chance to pick up multiple orders from nearby restaurants. It’s a win-win- more orders, more earnings, and more efficiency. 𝟯. 𝗥𝗲𝘁𝘂𝗿𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗱𝗶𝗹𝗲𝗺𝗺𝗮: Delivery partners prefer to have an order back to their zone after traveling far. Without this, long trips aren’t worth it. 𝟰. 𝗙𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗿𝘂𝗻𝘁 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝘁𝘀: When deliveries are delayed due to traffic, restaurant issues, or other external factors, customers often blame the delivery partner. Many face the brunt of complaints despite these factors being outside their control. It’s clear that distance doesn’t just impact customers and restaurants but also the delivery partners. Ultimately, this shift may simplify things for Zomato and benefit nearby restaurants, but will it be as beneficial for the partners making these deliveries? #zomato #deliverypartners #fooddelivery #customerexperience #productmanagement

McDonald's McDonald's India – North and East beating Zomato and Swiggy!!🫨🤯 A fun video where we ordered the same food from the same branch, but using 3 different platforms. McDelivery, Zomato, and Swiggy. 😌 McDonald's beating both the food aggregators in terms of😍: - Pre-Order Placement Experience with their precise Pre-Order ETA✅ - Post-Order Placement Experience with Personalized Customer Experience by ensuring the customer gets the order updates precisely✅ - Super fast delivery ✅ Kudos to McDonald's India – North and East McDonald's!💯 . . . . . The LogiNext MILE platform empowers dispatchers to manage deliveries efficiently while adding a personal touch to ensure customer satisfaction. Switch to LogiNext! #food #delivery #fastfood #FoodAndBeverages #FoodDelivery #Logistics #Technology #automation #SaaS #SupplyChain #Software

Did you know? 🍕 The busiest time for online food orders is 7:00 PM! As the rush kicks in, managing multiple orders can be overwhelming. But not with Menew! Here’s how Menew makes your restaurant ready for the busiest hours: 1. Real-Time Online Order Management: Stay on top of orders from multiple platforms, all in one place. 2. Quick and Error-Free Processing: No more manual errors or missed orders during peak hours. 3. Seamless Integration: Whether it’s Swiggy, Zomato, or your own delivery system, Menew has you covered. 4. Actionable Insights: Get data on order trends and peak times to plan ahead. Don’t let the 7 PM rush catch you unprepared! Let Menew handle the heavy lifting while you focus on serving happy customers. Visit www.menew.ai for more details!! #restaurantpos #OnlineOrderManagement #menewbenefits #menew #hotelmanagement #restaurantmanagement #pos #foodtechnology #restauarantsoftware #pointofsale