A Measure of Marketing’s Post

The only luck in business is the luck you create by the actions you take. This is why taking action is so important. But why is it so hard? Until you become someone who is an action taker, you’re going to be losing both time and money and I don’t think you want to lose either! Which is why I created today's podcast episode, how to take action! 🎙️ You can listen to it below or search Good Marketing, Good Business on your favourite podcast listening app.

Think of your marketing strategy as an orchestra, each element playing its unique part. The podcast? It's not just an instrument; it's a melody that weaves through the entire symphony, enhancing the harmony. 🎵📈 Integrating a podcast into your marketing mix isn't about standalone episodes; it's about creating a narrative that complements and amplifies your other marketing channels. It's storytelling that aligns with your brand's rhythm and resonates with your audience's heartbeat. 💞🎙️ How have you harmonized your podcast with your broader marketing strategy? Share your insights or a success story where your podcast played a pivotal role in your marketing orchestra. Let's tune our strategies for better harmony! 🎶🤝 #MarketingIntegration #PodcastStrategy #BrandHarmony

Forget about the typical traffic boosts or gimmicky marketing tricks. Episode 65 of the Digital Trailblazer podcast is here to help you scale your online business the right way! Tune in to discover the 3 key strategies you need to focus on and how to implement them in the right order for maximum profit. https://lnkd.in/eAGKUCUv #OnlineBusiness

🚀 Unlock the Power of Podcast Advertising with Amelia Coomber from Podscribe! We had the pleasure of hosting Amelia Coomber, the Head of Marketing at Podscribe, on our latest podcast episode. Her insights into podcast advertising are game-changing for businesses looking to innovate their marketing strategies. Key Takeaways: ✅Pixel-Based Attribution ✅Podcast Ad Types ✅YouTube Integration ✅Starting Small Podcast advertising offers unparalleled reach and engagement. Ready to explore how podcast advertising can elevate your business? 🎧 Discover the Power of Podcast Advertising! Dive into the full podcast and explore these strategies in detail—link in the comments! #PodcastAdvertising #DigitalMarketing #MarketingInsights #PodcastMarketing

Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues its upward trajectory, with spending increasing 22% year-over-year in Q2 2024.  It’s growing into an incredibly lucrative marketing sector, with businesses investing heavy amounts – and seeing returns. It was reported that therapy platform BetterHelp spent £22.4 million on podcast advertisements in just one quarter of 2024. With 500 million podcast listeners worldwide this year, it’s time to consider working podcast ads into your marketing strategy for 2025. Get in touch with Punch today and see how we can help get your brand into people’s ears 🎧 #PodcastAdvertising #Podcast #MarketingStrategy

Podcast Ads on the Rise—But Is More Really Better? 🎙️ The average U.S. podcast now has 9.1% ads per episode, up from 6.0% last year (via Magellan AI). While more ads mean more exposure, does it lead to better results for your brand? At Soundrise, we believe less is more. Our independent podcasts maintain a lower ad load, creating an uncluttered environment that enhances listener experience and drives higher recall for your ads. When your message isn’t competing with a barrage of others, it has the space to truly resonate. 📢✨ Curious how this approach can work for your next campaign? Check out our latest blog post to learn why quality matters more than quantity in podcast advertising. #podcastadvertising #mediabuying #Soundrise #higherrecall #brandengagement https://hubs.li/Q02V_vtg0

From Magellan AI, throughout 2024 the average podcast now has 9 ads per episode up from 6 ads in 2023. And many shows are now running significantly more than 9 ads. Not to mention the influx of poorly placed programmatic ads and ill advised repurposing of pre-produced radio copy for podcasts. Good intentions all around but it's time to focus even more attention on optimizing for frequency and creating share of voice for advertisers. This is a great industry goal for 2025 and I know a lot of smart people are working hard to do something to reverse this trend. Maybe less is more? Soundrise PRX Radiotopia Condé Nast #measurement #podcasting #podcastadvertising #mediabuying

Creating & Launching a Podcast in 10 Days! 🎙️ 🚀 One of my goals for 2024 was to create and launch a marketing podcast, but with the year almost over, my agency director challenged me to launch it by December 20th—betting $50 that I couldn’t pull it off. Now, with just 8 days left, I’m on a mission to make it happen! Do you think I can do it? #MissionAccepted #MarketingAgency #PodcastLaunch #DigitalMarketing Chatter Buzz

How do you build a brand that emotionally connects with customers? 🤔 Adam Smith and guest expert, Vanessa Holfert, discuss how and why to do so in episode 19 of the Abandoned Cart Podcast 🛒 Using Slumberkins as a case study, they explore the significance of trust, relevancy, and authenticity in brand messaging and offer practical advice on creating emotional connections at each stage of the marketing funnel. Have a listen on your usual podcast platform and let us know your thoughts below 🔊 #abandonedcartpodcast #marketingpodcast #businessadvice #spotifypodcast #applepodcasts

Perfection is the enemy of progress! In my recent chat with Lee-Anne Scott, podcast producer at Chirp/Podcast-in-a-Box, we explore the pitfalls of striving for perfection and the importance of frequency and consistency in content creation. Lee-Anne highlights how consistent posting can significantly impact your success, emphasizing that it’s better to get content out there than to wait for it to be perfect. Check out the link in the comments. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds