829 Studios - Digital Agency & Marketing Consultancy’s Post

Are you betting on YouTube for marketing in 2024? Here's why you should... and why some are stepping back... . . . YouTube continues to be a strength of digital marketing, but things are changing: Brands are embracing change: Companies that innovate with engaging, high-quality content are seeing solid ROI. Live event streaming and interactive long and short video formats are proving particularly strong. Shrinking organic reach: as competition increases, it is increasingly difficult to achieve visibility without significant advertising budgets. Emerging alternatives: New platforms offer innovative advertising models and engagement methods that could disrupt traditional YouTube strategies. Changing audience behaviour: Audiences are gravitating towards shorter and more dynamic content on platforms such as TikTok and Instagram, which may reduce YouTube's dominance in long-form video. → Despite these challenges, YouTube's massive user base and advanced targeting capabilities still offer unparalleled opportunities for visibility and reaching a large number of potential clients. . After all, Google Who? https://lnkd.in/eUMXrUzy . . . Remember, YouTube is not just another checkbox in your marketing plan. It's a dynamic platform that requires innovative thinking and adaptability. Are you using YouTube to its full potential, or is it just another item in your strategy?

Meta or TikTok? Why Choose When You Can Win With Both? For years, Meta has been the go-to for brands focused on precision targeting and broad reach. But is it enough on its own in today's crowded digital space? Not anymore. In this month's Director's Digest, we dive into why combining Meta’s powerful targeting with TikTok’s viral engagement is the smart move for modern brands. From building awareness to driving conversions, it’s about creating a unified, multi-platform strategy that optimises your entire funnel. Read the full blog now, https://lnkd.in/eEdN-iH8 #performancetracking #universalanalytics #dataanalytics #businessinsights #businesswebinsights #campaignperformace #campaignanalytics #campaignoptimisation #campaigntracking #digitalmarketing #socialmedia #branding #advertisingandmarketing #strategy #contentmarketing #copywriting #socialnetworking #consumerbehavior #blogging #marketers #marketingtips

Instagram is rolling out a new feature. And it seems controversial. The feature is called "friend map" and the idea is to track the follower's locations in real time. When I saw it first, I thought "Cool, this has so much potential for ads". I imagined the brands doing location-based targeting, promoting events, integrations with reservation systems, and interactive content marketing. But then I realized how pushy it looks.  Sharing location and getting even more overwhelmed by brand information. The ad blindness will go to another level soon. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

📅 Mark your calendars - Digital Day Camp is happening next week!  Seedtag for sponsoring our breakout session on #cookieless targeting. Full session details to be announced soon! 🌱Seedtag is the leading global #contextualadvertising company that creates highly impactful and engaging solutions for relevant premium visual content - more info at seedtag.com For the full Digital Day Camp #sponsor lineup or to register, head to digitaldaycamp.com #digitaldaycamp #thankyou #contextual #digitalmedia

User-generated Content (UGC) is not a new concept in advertising, but it is increasingly common in marketing company products or services. Utilizing UGC is a cost-effective and straightforward method to establish credibility and customer loyalty! Here are some simple tips on how to use UGC for your brand. 1. Utilize giveaways and contests to encourage users to join the discussion. 2. Consider using video platforms like TikTok and YouTube shorts for user-generated reviews to build trust with your audience and attract potential customers. 3. Form influencer partnerships relevant to your brand to expand reach.

✨Are you using user-generated content (UGC) in your marketing?✨ According to research from Salsify, 40% of shoppers consider UCG content highly important when making purchasing decisions. This isn’t just applicable to products; it’s a game-changer for services too! From showcasing real-life products/ service experiences on your website to building influencer partnerships on social media, there are countless ways to leverage UGC effectively. Integrating UGC into your marketing strategy transforms the process from just selling a product or service into creating an immersive experience that connects with your audience and builds trust. Ready to explore the possibilities? We’re here to help you craft compelling content strategies that drive results! Reach out for a chat today. #ContentStrategy #LegalServices #ProfessionalServices #Marketing #Content

Difference between traditional and present digital marketing Traditional marketing refers to traditional methods of promoting products or services, such as print ads, TV commercials, billboards, and direct mail. Digital marketing, on the other hand, utilizes online channels like social media, email, search engines, and websites to reach and engage with target audiences. Digital marketing often allows for more precise targeting, real-time analytics, and interactive communication compared to traditional methods.

🎥 Will Gen-Z Usher In A New World of Branded Entertainment? Consumer research firm Bulbshare recently published a study called "Ad Blockers and Advocacy: Why gen Z is blocking paid ads in favor of real voices." Some key findings: 99% of Gen Z consumers will hit ‘skip’ on an ad if it’s an option. 63% of Gen Z conusmers use ad blockers to avoid online adverts. 1 in 4 find advertising extremely intrusive. 1 in 2 find advertising somewhat disruptive. These are key consumer behaviour insights from the Gen-Z zeitgeist that set them apart from previous generations. Q: So what's the solution for brands...? A: Branded Entertainment The flipside to this anti-ad behaviour is that Gen-Z is consuming more content than ever before and that content is coming from influencers and content creators. These public figures have built trust with their audiences, which is one of the reasons why talent-led brands are rapidly growing in popularity. There is a massive opportunity for brands to create branded entertainment with influencers in a way that's currently underleveraged. Major consumer brands have been funding long-form content for decades. Most famously, Procter & Gamble is credited with coming up with the concept of "Soap Operas" over the radio to help sell more products in the 1930s. While that sounds rudimentary in hindsight, the idea of brands creating advertorial content and entertainment as a more subtle form of marketing has always been a hallmark of advertising. The level of investment in this specific form of content, however, has gone through cycles of rising and falling interest from the brands. Right now, brands should be looking at the rising hostility towards traditional advertising as an opportunity. The growth of influencer marketing and the broader creator economy can lead to a new renaissance of branded entertainment. #content #media #advertising #marketing #entertainment #influencermarketing #creatoreconomy #brands #brandedentertainment

My Journey of Digital Marketing Digital marketing has revolutionized the way businesses connect with their audiences. What began as simple banner advertisements in the early days of the internet has evolved into a sophisticated and dynamic ecosystem, influencing nearly every aspect of modern life. Social media platforms, such as Facebook, Twitter, and Instagram, marked the next major milestone. These platforms created interactive spaces where brands could engage directly with customers, fostering two-way communication. Content marketing and influencer marketing flourished, leveraging the power of storytelling and personal connections. Today, digital marketing is an indispensable tool for businesses of all sizes. Its journey reflects the rapid pace of technological advancement and the ever-changing preferences of consumers. As we look to the future, the field promises even more innovation, ensuring that marketing remains a vital bridge between brands and their audiences.

Stay ahead of the competition by embracing these trends and ensuring your marketing strategy is future-proof! 📈✨ - AI-Driven Marketing 🤖 - Sustainable Marketing 🌍 - Influencer Marketing 2.0 💡 - Data Privacy and Security 🔒 - Interactive Content 📝 #MarketingTrends #DigitalMarketing #2024Trends #MarketingStrategy #StayAhead