7 Figure MSP™’s Post

Transcript

Can we talk about that, about the difference between outbound lead generation, which is what we're talking about with the 8% conversion rate versus the inbound like social media? Because I know that I think a lot of folks miss associate marketing to just be social media and my website and my blog and my newsletter. And I think that they discount the power of outbound lead generation. So doing the cold calling and sending your emails and actually actively prospecting and we do that internally like we that's. And you said it so well earlier you said if we would have only relied on social media, this room would be empty. Yeah. I also said if I'd only relied on social media, if I'd have only relied on referrals, Hmm. I wouldn't have a completely packed room, Right, People, maybe at this point, because we have such an audience and such a presence. I mean, we still gotta work for it. Like it's absolutely. So it takes like active work, like you have to constantly work on these things. You have to be pushing it and you can't give up on it like you have to. So it's an inbound versus outbound is so key.