3d7 Technologies’ Post

Week 11 of scaling a CBD Brand to $5,000 a day. We did it! 🥂 🎉 Yesterday we spent over $5,000. Next Goal: $20,000 a Day Current Issue: Meta is reporting a $20 lower CAC than Actual Sales over the last 5 days. So I thought we were under KPI, but turns out we're over CAC. Solution: - Double check CAPI is set up correctly. - Double check browser events for value tracking. - Keep the creative machine churning to find more winners

95% newly launched products fail! And there's one which took product launch to next level and sold the business for $30 million dollars, without hefty marketing! Everybody talks about Apple when product launches come into picture. Let's backup a little bit. The story of Nikita Bier who launched and sold TBH to Meta and GAS to Discord. The first company TBH was sold in 48 days from the day it was launched, went onto 5million users in that period. Famously he quotes that they never did physical marketing. Point being, some launches might take millions in marketing, some might take 0. But it's always a make or break. Even a new feature launch if done correctly, can impact massively for a product [evidently so]. The job doesn't end at creating the product or technology. It needs to reach the public, with the right messaging, with the virality to create the impact. #productmanagement

🙋 What is your favorite product? This is a question I ask when I interview Product people. It gives me a perspective on what the potential candidate views as important, from the viewpoint of a user, instead of a Product person. And I’ve received a lot of interesting answers - Spotify, Starbucks, Apple, Home Depot - which is great, but the interesting part is the answer to the follow-up question. ❓ Why is this product your favorite? I like to ask this question because it gives me insight into how the person views the product. Are they focused on features? Do they like the technology? Is it cool? What problem does it solve for them? How do they define value? ⭐️ For me, my favorite product is GameChanger, a mobile app that allows you to score a youth sporting event, watch a game live, see statistics for all the players, and more. But why is GameChanger my favorite Product? ⚾️ Gets it - I am a huge baseball fan, keeping box scores by hand listening to the legendary Bob Uecker broadcast Milwaukee Brewers games as a kid. I love statistics, the strategy of the game, stories around players’ journeys, and scoring decisions. The people at GameChanger get the game. 💡 Features - Like many products, GameChanger has lots of features, some of which are free, others you have to pay for. The feature set has also evolved over time, like live-streaming games or how teams exchange lineups via QR code (genius!). Its use is universal, with all teams using it to score their games, and parents and relatives using it to watch their player play. ⚽️ Breadth of Capabilities - I have used GameChanger exclusively for baseball, but it supports many other sports, like volleyball, softball, and hockey. Recently I used it to score a soccer game and the experience was good, but it was also missing some features. The next day I received a survey asking how my soccer scorekeeping experience went, so like a good Product person, I took the survey and gave them suggestions. ➡️ I am a fan of GameChanger and its capabilities as a customer. But as a Product person, I love it because of the user experience, the investment in their features, the pricing and positioning, and how they evaluate future changes. So I ask you, what is your favorite product? And why? #productmanagement

For major tech leaders like Meta investments need clear ROI. With Movable Ink, Meta saw a 30% lift in B2B ad spend, proving that personalization drives results. Discover how Meta centralized tech and data to deliver scalable experiences tailored to each business's unique needs, industry, and size leveraging Movable Ink!

Over the past decade, the "freemium" model, which combines both free and premium services has become the dominant business strategy for tech giants as well as start-ups. In this model, users get access to basic features for free and can access additional premium features for a subscription fee. If you've used LinkedIn, Dropbox/Google Drive, Spotify, or Tinder, you've experienced this model firsthand. The success of the freemium model hinges on two key phases: "investment" and "brand loyalty." Initially, users become familiar with and start using the free services, gradually sharing more personal data and spending more time interacting with the product. This personalization, such as adding career history on LinkedIn, creating playlists on Spotify, or organizing files on Dropbox or Google Drive, constitutes the investment phase. As users become more invested, switching to a competitor becomes less appealing, raising switching costs and fostering brand loyalty. This encourages users to upgrade to premium subscriptions, maximizing their value from the product and increasing the company's revenue. #productmanagement #productdesign #productdevelopment #career #productmanager #productdesigner

(Masterclass incoming) I've had a lot of $60k/mo and under brands ask... "What is your setup with Meta?" "How do you think about your setup" "How do you make decisions" So I made a crash course on how we: - setup our structures - how we scale - how we ensure we'll be successful. The video is a full crash course to help all of the brands who can't hire someone to do it for them yet. See the link in the first comment.

I have always been fascinated by how tech was revolutionizing how we lived. Mobile phones, 2go (for milenials) ,Facebook; I was thrilled and I quickly got into adopting tech, I got around it quickly too.. As tech advanced (or rather as my knowledge and adoption of tech increased 😅) I would find myself noticing everytime there was (what I now realise is called) Iterations or updates; I'd notice nearly every noticeable new change after every updates ,even sometimes critiquing an update 😅 *Scrims * I have long sought to find my place in tech and after a while, I have. Excited and looking forward to my first product role already ☺️ and all the value I have to add.. #betechified #betechifiedbootcamp #growth #productmanagement #productmanager

📣 3 TIPS FOR YOUR BUSINESS FROM THE META AGENCY SUMMIT 📣 1. Any agency or business can achieve better performance, no matter the objective, with help from Meta AI-driven tools and innovation. 2. Reels, creators and the Advantage+ suite are top opportunities for impact, and successful agencies are already leaning in to tap into the growth of short-form video and automation. 3. The future for agencies is bright. Meta is invested in partnering with the agency community to drive a product roadmap that will help agencies and clients more effectively reach and engage with the 3.24 billion people on Meta apps. Learn more below 👇

Your product isn't struggling because you're building the wrong features - it's dying because you're building too many. Facebook's product team found that 60% of "must-have" features had zero impact on user behavior. We're doing it wrong. 1. Your prioritization framework is too complex. If it needs training, it's wrong. RICE, WSJF, weighted scorecards - they're all theater. The best teams use one metric: "Will this significantly change user behavior in the next 30 days?" 2. Stop asking stakeholders what's important. Ask what they'll give up to get it. When Netflix killed 60% of their planned features, their user satisfaction increased. Force trades. If everything's important, nothing is. 3. The feature vs. bug debate is dead. Impact is all that matters. Stripe found that fixing a minor UX friction point drove more revenue than their last 3 major features combined. Judge every change by its impact, not its label. 4. Teams shipping fewer features often see higher user growth. Notion launched with just 2 core features. Instagram started with just photos, no videos. Less is more. Each feature adds complexity that kills user adoption. Quick tip: If everything is high priority, nothing is. The best product decisions are often the features you say no to. #productmanagement #productgrowth #productdevelopment

“I’m worried about performance” A brand said in an email this week to our Strategist. But let me tell you what happened And in doing that you’ll learn how to not freak out in DTC land. So this brand has been trending up and to the right last few months. The email we got was right after a big build up to a campaign launch. And afterwards of pushing the product. After checking we say that over the last 2 weeks meta CPA was holding stable. (means my team is doing a good job) What happened was AOV dropped 21% Why? That new product they dropped was so hot it sold out. Hence why AOV dropped. So spend was the same. CPA was the same. AOV dropped. It was pretty simple to figure out. NO amount of advertising can fix that problem. So we told the brand what is REALLY causing it and recommended certain steps until we get more stock. Problem figured out. Solving it means you have to pivot. Perspective > emotions is the only way to navigate the ups and downs of DTC. My team solves issues like this all the time.