2060 Digital’s Post

Dive into this exciting blog post to uncover the intriguing realm of Social Media Influencers and understand their impact on today's digital culture. Stimulate your curiosity and learn how these tech-savvy individuals have revolutionized marketing strategies and perceptions across various social media platforms. 👇

Customers don't care about influencers. In fact, many existing customers you speak to get pretty annoyed when seemingly irrelevant influencers get sent products and payments for ads. Especially when there's no direct correlation or existing loyalty to the brand they're featuring. Don't get me wrong - there's a place for the right influencers to showcase your products. If their audience is relevant they will resonate with the content and engage positively to any endorsements of the brand. But if you're choosing influencers based on follower size, celebrity status or how pretty their pictures are, without looking at engagement rates, sentiment of the comments section and relevance of the audience - you'll soon piss a lot of real customers off.

Brands and Endorsement Deals There's an influx connecting Influencers with brands whether popular or not.  Everybody wants to influence nowadays and currently 25% of brands were found using Social Media influencers in 2023 according to HubSpot.  Networking in person has always been a tool still used but nowadays, clientele can be broadened online all through a phone, an account, general engagement and power in advertisement.  Numbers will always be numbers but your business perspective can still be changed with what you post, how it looks and what the content is picturing. Art. Brian Amani, 2024. 

There are many types of social influencers, but you need someone relevant to your business. They must be able to influence your target audience and have content that aligns with your messaging. What are your brand values, and do the influencers you are interested in have similar values? A Google search will quickly show you which social media platforms they use, their reputation, and the quality of their work. Read this blog to learn more about how to find the right influencer for your business. https://lnkd.in/gya4R--Q

Celebrities and top-tier influencers are in high-demand and expensive. Mid-tier influencers (20K - 100K followers) are able to build stronger para-social bonds with their niche communities. This means more targeted engagement for your brand if you work with them. They are more relatable and social algorithms are favoring them. Huge follower counts matter but not as much if you are a brand. Focus on authenticity and engagement.

Influencers are influencing people to become influencers. An interesting trend is the growing number of individuals actively embracing "influencing" as a profession. While influencers may vary in their impact on others, they undeniably generate a significant FOMO around the idea of becoming one. It's a fascinating observation. The rise of influencers has created a sort of meta-influence loop, where aspiring individuals see the lifestyle, fame, and potential earnings of influencers and want to emulate that. It's like a self-perpetuating cycle where the allure of being an influencer becomes its own driving force.

A commission or revenue share structure is a win-win for the business and the influencer when collaborating on a campaign together. You lower your cost of the campaign on the front end (which is ideal especially if it is your first time working with the influencer). The Influencers now has every incentive to continually promote your product (not just one single post or video) - Pro tip: add a bonus incentive for a major sales or new follower milestone. And if it all goes well, you both make more money on the back end. And if not, you didn't spend as much (or anything depending on the deal) to test out a new idea.

Paying big bucks to influencers often isn’t ROI positive, especially when looking at customer lifetime value. But working with micro or nano influencers on a rev share deal? 👉 That’s where the profit is. They work harder because they’ve got more to prove, and it’s a win-win. 💸 Trust me, if you want to see revenue and profits go up, work with smaller influencers.

In my opinion, selecting the right social media influencers to promote bank products is both an art and a science. It’s essential to find influencers who not only align with the brand’s values but also have a deep connection with their audience. While social media constantly produces new influencers, banks need to be discerning in their selection and avoid getting swept up in the hype. Starting with setting Ad goal & targeted audience, a thorough research on the influencer audience is a must; Ensuring complaince and “Brand Safety”. Sometimes it better to keep the Ad on the influencer platforms only, this is when you have conduct the needed research on their audience. Not all content has to be shared on the bank’s accounts. Worth mentioning, when it comes to TikTok and its influencers, I find that the platform has its own unique charm that doesn't always translate well to other social media channels. In conclusion, selecting the right influencers and understanding each platform's nuances are crucial for successful bank marketing.

Partnership with Influencers This is a brief social media post about collaborating with influencers: "Watch your brand take off when you collaborate with the right influencers! Advantages of collaborating with influencers: - Enhanced visibility and reach - Trustworthiness and credibility with their audience - Genuine and captivating material ROI and measurable outcomes Select influencers who have the same values as your target market and brand. Give them first dibs on your goods or services and assist them in producing top-notch content. P.S: Are you prepared to collaborate with influencers and advance your brand? If yes, let me know in the comments section Happy Wednesday famz ❤️🌹 #socialmedia #influencermarketing #brandpartnerships #marketingtips.