The 2045 Collective’s Post

The entertainment consumption has transformed significantly in the past few years, favoring Connected TV (CTV) over traditional TV sets. And with the IPL fever on a high amongst the audience, CTV advertising can ensure that advertisers capitalize on this trend by reaching engaged viewers during the matches and Maximize on brand outcomes this #IPL season To know more, read- https://bit.ly/3UxXzHp #Xapads #CTVAdvertising #TogetherTowardsTomorrow #Adtech #DigitalAdvertising

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check it the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check out the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth

🇺🇸 US agencies and marketers moved their ad budgets from traditional TV to Connected TV. What's more, the CTV market is growing fast - this year the US CTV market will grow almost 19% 📈 📺 Reach your CTV target audience with our data. Choose from over 180 segments. Contact us and let's talk about our taxonomy: hello@tl1mkt.com #CTV #audiencedata #advertising #datataxonomy

🎯 Maximize Engagement with Companion Advertising! Discover how TundraCast™ is revolutionizing the way broadcasters approach advertising. By leveraging companion ads, broadcasters can boost engagement, enhance ROI, and create a seamless listener experience. 📖 Read more about the future of advertising in our latest blog: https://lnkd.in/g8qyR-cE Let’s drive meaningful connections with your audience! 🌟 #Broadcasting #AdvertisingSolutions #CompanionAds #TundraCast

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check out the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth

YouTube's impact on CTV households is undeniable. With 88% of US households owning at least one connected TV in 2023 (Statista), the potential for reaching audiences is immense. As viewers increasingly turn to CTV for entertainment, are you aligning your strategy with consumer behavior? #silverpush #advertising #youtubeadvertising #ai #adtech #contextual #contextualadvertising #videoads #brandstrategy #brandsuccess #adcampaigns #techtrends2024 #youtube #interactive #brandsafety

Why is understanding #CTV ad measurement critical for advertisers? With Connected TVs rapidly outpacing traditional television, mastering CTV performance metrics is no longer optional – it's game-changing. Advertisers who get ahead of the curve can effectively measure how well their ads resonate with target audiences, drive higher engagement, & meet campaign objectives. Discover the top CTV metrics in our latest blog post by Mike Villalobos: https://hubs.li/Q02HMcYX0 #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

Could you use a virtual "cheat sheet" when talking TV ad campaigns with clients/bosses? Q1. Use the same audience data for TV ad campaigns as digital campaigns? (A:Centriply) Q2. Find sub-DMA TV audiences within a 3/10/20+ mile radius of a location--for every campaign, not just when you ask for it? (A:Centriply) Q3. Measure sales activity against TV impressions delivered? (A:Centriply) #wefindyouraudiences #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement

Could you use a virtual "cheat sheet" when talking TV ad campaigns with clients/bosses? Q1. Use the same audience data for TV ad campaigns as digital campaigns? (A:Centriply) Q2. Find sub-DMA TV audiences within a 3/10/20+ mile radius of a location--for every campaign, not just when you ask for it? (A:Centriply) Q3. Measure sales activity against TV impressions delivered? (A:Centriply) #wefindyouraudiences #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement