1E’s Post

The State of Product Analytics 2024 report is in! 🌟 We surveyed product pros worldwide to uncover how data drives decisions today. From must-have metrics to the latest tools, this report dives into the essentials of product analytics and its evolution. 📊 Ready to make data work for you? Check it out! Get the full report here. 👇 https://lnkd.in/eYxjPuyx #PLG #productledgrowth #analytics #product #productmanager #PLA

Why do I always talk about Product Analytics instead of analytics in general? Product Analytics is focused on specific use cases critical for the success of companies with digital products. Data can be huge and overwhelming at times, but with Product Analytics, the scope is reduced, enabling us to get value from data faster by focusing on specific business questions, such as: - What to build - What not to build - How to monitor if the product strategy is correct - How to align teams towards measurable goals - How to prevent client or user churn Think about it as analytics in a package. 

❓❓ What is Product Analytics? Who uses it? Why should you care? And now: how does Product Analytics pair with Digital Experience Analytics (DXA) tools? If you’re wondering about any of these, we’ve got the asset for you! 🔥 We’ve completely rewritten our long-loved Product Analytics Buyers Guide to capture all the changes in the market. 💙 Whether you’re curious about Product Analytics or a long-time user, there’s something new in here for you. Check it out! https://lnkd.in/gR-6B6gT

Digital business and product leaders care about metrics like: Total users, traffic, sessions ROAS Conversion rate % AOV, LTV Churn Bounce rates Feature adoption Product retention (DAU/MAU) Heap has been in this product analytics game awhile. Good reason that brands like Shutterfly, Etrade and H&R Block choose Heap to drive their business forward. Check out our new bible to address your most burning questions holding you back from growing your product this year: ACQUISITION What campaigns are driving engagement, retention and LTV? FEATURE ADOPTION Where am I losing my customer on the new feature I released? What features are driving LTV? PRIORITIZATION Which feature should I be prioritizing? (see LTV above)

The 10 most impactful Product Analyses for your Business 💡 When it comes to customer behaviour data, there’s a zillion things you can analyse… And everything seems important 🥲 Though, there is a limited set of analysis that can unlock 80% of the business value from tracking events ↓ So, how to craft a product analyses research plan for your business? How can you align product analytics with tangible business outcomes? We investigated these questions in depth! 🤓 And we developed a framework that is repeatable to any business: 1. Break down your company’s revenue architecture 2. Map out the buying and product adoption journeys 3. Identify the personas involved in these journeys 4. List the questions and roadblocks at each step of the journey 5. Tackle each question with the relevant analysis template P.S.: we've prepared a shortlist of customer behaviour analysis templates adaptable to your data on our Substack, addressing the most critical questions for your business. Check out the full article, link in the comments. Feel free to share with your team if you found it valuable 🙏 Thanks, and looking forward to hear your thoughts!

If you're interested in Customer Data Platforms, you need to read my new e-book: What is a Customer Data Platform? And why should I care? "Unlock the power of customer data with Greg Krehbiel’s comprehensive guide, What is a Customer Data Platform? And why should I care? This essential e-book is perfect for marketers, data analysts, and business leaders looking to master the fundamentals and advanced concepts of Customer Data Platforms. From understanding how a CDP fits into the modern technology stack to exploring practical use cases, this book provides actionable insights and strategies to help businesses unify their customer data and drive personalized marketing efforts." #customerdataplatform https://lnkd.in/eCuFzkFw

Learn why a comprehensive #revenue_growth_analytics mindset is table stakes for mid-market companies of all industries. RGA goes beyond just pricing analytics and expands into diagnostic, predictive, and prescriptive analytics capabilities for the Sales and Marketing domains. Enabling Profitable Growth is more than just focusing on Pricing Strategy and Analytics—it starts with a full 360-degree commercial analytics capability to optimize your revenue and profit levers at each customer lifecycle stage.

📊 From predicting customer behavior to optimizing supply chains, understanding and utilizing business analytics is the key to staying ahead! Check out our latest blog post to learn how you can harness the power of data and propel your business towards success! 💡 #BusinessAnalytics #DataDriven #UnlockPotential #AnalyticsInsights #DataDrivenDecisions #DigitalTransformation #BusinessIntelligence #DataScienceMagic

NEWS FLASH: Collecting data isn’t a strategy. Turning that data into something your executives can use? *That’s* the magic of a CDP. Treasure Data helps you organize customer data into a single, accurate profile, so you can: • Uncover real-time customer insights • Instantly share consistent data across your entire organization • Make accurate decisions at blistering speed • Create a meaningful competitive advantage Ready to turn data into revenue domination? See why hundreds of Fortune 500 and Global 2000 businesses trust Treasure Data.

NEWS FLASH: Collecting data isn’t a strategy. Turning that data into something your executives can use? *That’s* the magic of a CDP. Treasure Data helps you organize customer data into a single, accurate profile, so you can: • Uncover real-time customer insights • Instantly share consistent data across your entire organization • Make accurate decisions at blistering speed • Create a meaningful competitive advantage Ready to turn data into revenue domination? See why hundreds of Fortune 500 and Global 2000 businesses trust Treasure Data.