Job Title: Creative Promo Analyst
Work Location: Remote (PST working time)
Full Time
Job Description:
The role holder will be responsible for writing, analyzing, strategizing, and optimizing promotional content to enhance audience engagement and drive growth for business.
The role typically involves working closely with growth, marketing, creative teams, and other stakeholders to ensure that promotional materials resonate with target audiences and meet the desired marketing metrics.
Key Responsibilities:
1. Content Creation (Promo) Write promos (short and long form) for our new and existing Content Library, that would drive users to Install the app ○ Have a deep understanding of Pop Culture references, tropes that could be used to write compelling Promos. Filter content from Youtube and other popular platforms and create short summaries and snippets ○ Develop scripts for video promos, trailers that effectively communicate the desired message
2. Asset Optimization & Performance Tracking ○ Learn to interpret the ad performance of the promos written, to understand user behavior. Optimize the scripts and create new varia,ons basis data led learning
3. Process Management ○ Report to the Creative Lead and communicate key updates and action items effectively as per defined timelines ○ Keep recorded track of the work according to process templates. Be part of the promo production testing phase, which may include giving feedback on Voice Overs, Sound Design and Visuals.
4. Market Research: ○ Conduct market research to understand audience preferences, trends, and competitor strategies. Stay updated with industry trends, emerging platforms, and creative techniques that can be leveraged in promotional content
Skills and Experience Required:
Relevant Experience: experience in roles such as Copy writing/ Script Writing/ Copy Editing/Promo Writing from heavy experimentation/iteration background or the ones which require savvy marketing-based writing skills and can sell a story better, like digital tabloid or entertainment/magazine copywriters, YouTube content conceptualizers/writers/ creators, digital marketing agency copywriters, investigative journalism writers, gaming writers Analytical Skills: Ability to analyze data, interpret results, and make data-driven decisions.
Creativity: Strong understanding of creative processes and how to evaluate creative content.
Communication: Excellent written and verbal communication skills to articulate insights and recommendations. Market Awareness: Deep understanding of market trends, audience behavior, and competitor activity.
Data Proficiency: Evaluate and interpret market performance data relevant to their role in marketing projects. Track creative content performance (e.g., using Facebook Ads Manager) and make data-driven adjustments.
Thankyou
Bibhore Bhattacharya
bibhoreb@vbeyond.com
Associate Program Manager at Razorfish
2moI would love to work with you! But is remote something that could be considered ?