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(add)ventures’ Post

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🎙️NEW BRAND SLAM PODCAST EPISODE🎙️ Amica Insurance is making big moves in sports marketing with their new jersey patch sponsorship of the defending world champion Boston Celtics. This partnership is all about enhancing visibility and building authentic connections with fans. Hear more about this innovative branding strategy from Amica's SVP of Marketing, Tory Pachis in the latest Brand Slam episode. Listen to the full episode here: https://lnkd.in/eimTF3JK #BrandSlamPodcast #AmicaInsurance #MarketingInsights #InnovationInInsurance #SportsPartnerships #BrandTrust #AmicaMutual #BostonCeltics #SportsMarketing

Transcript

You jumped in with the defending NBA champs, so perfect timing. Can you talk about that boost? And you have you noticed the boost from from the first, you know, couple weeks of the NBA season? First couple months? Yeah, we couldn't have timed it any better. In fact, this this deal was two years in the making. So it's not that we just flipped the switch overnight. I wish we were that prophetic. But yeah, it's it's an important deal for us because we measure our brand on a monthly basis. On a weekly basis through a brand tracker and brand is a slow moving target. It's not something that you invest in and then see sales overnight. We talk about brand fueling future demand. So we launched this partnership in in July of this year. And one of the things we talk about is just patience, right? It's going to take time for us to show up to measure the ROI and the impact of this. We have some brand trackers set up in place to measure Celtics audiences we've seen. A little bit of a bump in terms of awareness, consideration, likelihood to recommend, and it's something we're going to track overtime. One of the things we're really excited about is the estimated media value of this jersey patch sponsor. So many outlets project that the media value is about $75 million a year alone through social media, where the Celtics have 21 million followers. So, you know, we're going to measure this, but like I said earlier, it's an investment in the long term. For our future brand.

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