UX Foundations: Content Strategy
With Morten Rand-Hendriksen
Liked by 3,251 users
Duration: 1h 23m
Skill level: Beginner + Intermediate
Released: 6/30/2016
Course details
What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Oana Demeter
Oana Demeter
Senior Employee Engagement and Communications Partner @ 8x8 | Marketing, Branding, Internal Communications
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Duong Phuoc Tra My (My Duong)
Duong Phuoc Tra My (My Duong)
Researcher, Pursue a Doctorate in Education (EdD Edgewood, USA) Master of Marketing Communications
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
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