From the course: Using Generative AI across the Marketing Lifecycle
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Use generative AI to measure effectiveness of marketing campaigns
From the course: Using Generative AI across the Marketing Lifecycle
Use generative AI to measure effectiveness of marketing campaigns
Your marketing campaign has been in flight for a few months, and now you are being asked to prove its efficacy. Metrics such as clicks; conversion rates; or ROI, return on investment; or even ROA, that is, return on ad spend, are important. But with the help of GenAI, you can do much more to measure the effectiveness of marketing campaigns. Join me while I show you how to use AI to prepare campaign data and analyze it, and create reports for data visualization for your marketing campaigns. Remember, you can't improve what you don't measure. Let's get started. In marketing, data is power, but raw data is like an unpolished gem. It needs refining to reveal its true value. AI is your trusty tool for this task, helping you transform messy data into a treasure trove of insights. Marketing data often includes categories like product types or customer segments. AI can convert these categories into numbers and making them usable for analysis. When comparing apples to apples, it is important…
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