From the course: Technical SEO

Why technical SEO is important

From the course: Technical SEO

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Why technical SEO is important

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- When we talk about technical SEO, we're talking about the technical aspects of your website, the stuff behind the scenes. Some of it, like a slow site or URL, will be visible to your website visitors, but technical SEO is really focused on helping search engine robots understand what your website is all about. You need to prove why you should rank for your target keywords, and you need to present your absolute best face to search engines in order to earn that rank. That being said, technical SEO isn't implemented at the expense of serving your website visitors. Anything that you do to improve your website for search engines, should also improve your website for the people who actually go to your website. Fundamentally, technical SEO can be broken down into four broad categories. These are Crawling and Indexing. This considers how search engines are engaging with your website. Looking at your website through a search engine's eyes helps you track down issues that are holding your website back. A website that's easily understood by search engines is a website that ranks well. Site Speed. The speed of your website matters. A slow website doesn't just irritate your visitors, it'll turn off search engines too. Making your website faster is a critical part of good SEO. Content and Site Architecture. Are you organizing your content in a way that makes it easily understood? Do you have links between relevant pieces of content? And then we have Other Stuff. These are the extras, like Schema, Images, Videos, all the additional little pieces that bring a site together. Technical SEO is a fundamental part of any SEO project, but it can often be overlooked because of a lack of technical knowledge on the SEO Team, or reluctance by the Development Team to implement seemingly irrelevant recommendations. Your overall SEO success will suffer as a result of poor technical SEO. Sometimes, no amount of link-building or great content can overcome basic technical issues on a website that stops search engines from understanding it properly. In fact, I'd say that technical SEO is important enough that it's where you should start on any SEO project before anything else happens. That being said, technical SEO can seem daunting, especially if you didn't come to SEO from a technical background. Don't be intimidated. Anyone can become great at technical SEO. You don't need a computer science background, or years of experience building websites. If you are curious, tenacious, and detail-oriented, you're already halfway there.

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