From the course: Salesforce for Marketers
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Customer journey and data - Salesforce Tutorial
From the course: Salesforce for Marketers
Customer journey and data
- [Narrator] Journey dashboard or new customer journey. This is a visual representation for journey dashboard. As you can see, we can look at activities, advertising, and flow control which are options provided by Salesforce Marketing Cloud. We can design custom journey using various activities such as SMS, email, push notifications for the ad audience for the entire campaign. We also have flexibility to mix and match flow control along these activities. Let's look at a journey workflow. This is a very simple journey workflow put together for welcome SMS, where the decision split is introduced. You have a monthly promo code that is introduced, and also the second workflow that has one-day duration defined to it. On the left hand side, you see data extensions, which is master subscriber list. Essentially, selecting 47 records who will receive this SMS. Below, you see schedule. Remember when we talked about scheduling in…
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