From the course: Performing User Experience Audits
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Assess your user journeys
From the course: Performing User Experience Audits
Assess your user journeys
Let's talk about user journeys for UX audits. A user journey is a path a user follows while interacting with a product to achieve a specific goal. It usually includes every touch point, also known as steps that user takes while interacting with a product. Think of user journeys as the best people take while using a website or application to accomplish something specific from Point A to Point B. Evaluating user journeys is essential for UX audit because it reveals where users might encounter friction, confusion, or inefficiencies in interactions. By defining these pain points, you can focus better in your UX audit and therefore improve the product's user experience. So how can you assess user journeys? First, start with mapping out user journeys. You can create visual maps that outline different paths users might take to complete a certain task. For example, let's take an online shopping website. Here we have our first path where the user lands on a homepage, then the user searches for…
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