Did you know? Skill sets for jobs are expected to change 41% by 2025. To help you stay up to date, we compared the top skills marketing professionals had in 2015 to those they have for the same job today. Start learning the new top skills to prepare for your next career move.
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Explore today's most important marketing skills.
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Learn the skills most relevant for your role.
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Keep up with your peers and advance your career.
Courses
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1
Digital Marketing Foundations1h 35mDigital Marketing Foundations
By: Brad Batesole
Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
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2
Social Media Marketing: Strategy and Optimization56mSocial Media Marketing: Strategy and Optimization
By: Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
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3
Marketing Tools: SEO1h 8mMarketing Tools: SEO
By: Sam Dey
Explore the must-haves for your SEO tool kit, including Google Tools, SEMRush, Moz, the best AI tools to start adding to your toolkit, and more.
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4
Create a Go-to-Market Plan1h 35mCreate a Go-to-Market Plan
By: Deirdre Breakenridge
Launch your product or service successfully with this practical guide to creating a go-to-market strategy.
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5
Photoshop 2022 Essential Training9h 7mPhotoshop 2022 Essential Training
By: Julieanne Kost
Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
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6
Email Marketing: Strategy and Optimization1h 2mEmail Marketing: Strategy and Optimization
By: Virginia O'Connor
Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
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7
Content Creation: Strategy and Tools36mContent Creation: Strategy and Tools
By: Joanna Yung
Learn techniques and tools to create high-quality, engaging content for your social media marketing activities.
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8
Advertising on Facebook1h 29mAdvertising on Facebook
By: Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
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9
Advanced Google Analytics 4 (GA4)2h 1mAdvanced Google Analytics 4 (GA4)
By: Dana DiTomaso
Discover the full potential of Google Analytics 4 (GA4) in this course designed for intermediate- and advanced-level users.
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10
Communication within Teams44mCommunication within Teams
By: Daisy Lovelace
Learn how to cultivate the communication practices of high-performing teams. Discover how to establish a team charter, communicate in different settings, and more.
Instructors
Brad Batesole
Partner @ Madecraft | Marketing Author @ LinkedIn | Growth Marketer
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research
Sam Dey
Sam Dey - Founder of DeyTips.com
Deirdre Breakenridge
PR & Marketing Strategist 📌 Speaker Coach 📌 Communications and Body Language Trainer 📌 Life Coaching 📌 Certified CBT Instructor
Julieanne Kost
Principal Digital Imaging Evangelist, Photoshop & Lightroom
Virginia O'Connor
Content Strategist/Writer at University of California Education Abroad Program (UCEAP)
Joanna Yung
Content-Preneur | Founder at Social Nomad Academy | LinkedIn Learning Instructor |
Megan Adams
Digital Marketing Professional | Instructor @ LinkedIn Learning | I write about marketing, creativity & finding purpose in life & work.
Dana DiTomaso
I help you level up your analytics and digital marketing skills linktr.ee/danaditomaso
Daisy Lovelace
Associate Professor of the Practice & Executive Director, Management Communication Center at the Fuqua School of Business, Duke University | [In]structor at LinkedIn Learning/Lynda.com