From the course: Objectified
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The hurricane's coming
(calm music) - If I had a billion dollars to fund a marketing campaign I would launch a campaign on behalf on things you already own. Why not enjoy them today? Because we all have so many things that are just around. They're in the closet, they're in the attack, whatever, that we don't even think about anymore. Because there's not enough room left in our brains because we're so busy processing all the exciting new developments. At the end of the day when you're looking around the objects in your house, and you're deciding what here really has value to me. They're going to be the things that have some meaning in your life. The hurricane is coming, you have 20 minutes. Get your stuff and go. You're not going to be saying, well that got an amazing write-up in this design blog. You're going to pick the most meaningful objects to you. Because those are the true objects that truly reflect the true story of who you are and what your personal narrative is. And the story that you're telling to…
Contents
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Air-Chair2m 14s
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Opening titles44s
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Morning objectives2m 35s
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Smart Design5m 6s
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Dieter Rams3m 17s
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Jonathan Ive5m 24s
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Form and function3m 33s
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The Bouroullec Brothers4m 19s
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Marc Newson3m 33s
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IKEA, Paola Antonelli2m 5s
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Target, Rob Walker2m 21s
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Chris Bangle3m 47s
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Hella Jongerius3m 27s
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Karim Rashid4m 29s
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David Kelley and Bill Moggridge4m 51s
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Naoto Fukasawa4m 12s
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Sustainability1m 40s
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IDEO9m 11s
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Dunne & Raby3m 49s
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Closing thoughts2m 8s
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The hurricane's coming1m 49s
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Credits1m 1s
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