From the course: Objectified
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Form and function
- We now have a new generation of products. Where the form bears absolutely no relation to the function. I mean look at something like an iPhone and think of all the things it does. In the olden days of, sort of, what are called analog products. In other words, they're not digital they're not electronic. Something like, say, a chair or a spoon. Form followed function tend to work. So, if say, you imagine being a martian and you just land on planet Earth and you've never seen a spoon or a chair before. You can guess roughly what you're supposed to do with them, sit on or feed yourself with them, by the shape of the object, by the way it looks. Now all that has been annihilated by the microchip. So, design is moving from this culture of the tangible and the material to an increasingly intangible and immaterial culture but that poses an enormous number of tensions and conflicts within design. - I think there are really three phases of modern design. One of those phases, or approaches if…
Contents
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Air-Chair2m 14s
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Opening titles44s
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Morning objectives2m 35s
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Smart Design5m 6s
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Dieter Rams3m 17s
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Jonathan Ive5m 24s
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Form and function3m 33s
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The Bouroullec Brothers4m 19s
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Marc Newson3m 33s
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IKEA, Paola Antonelli2m 5s
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Target, Rob Walker2m 21s
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Chris Bangle3m 47s
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Hella Jongerius3m 27s
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Karim Rashid4m 29s
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David Kelley and Bill Moggridge4m 51s
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Naoto Fukasawa4m 12s
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Sustainability1m 40s
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IDEO9m 11s
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Dunne & Raby3m 49s
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Closing thoughts2m 8s
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The hurricane's coming1m 49s
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Credits1m 1s
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