From the course: Nonprofit Fundraising: Using Relationships to Drive Growth

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Qualifying the prospect: The M.A.D.D.E.N. test

Qualifying the prospect: The M.A.D.D.E.N. test

From the course: Nonprofit Fundraising: Using Relationships to Drive Growth

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Qualifying the prospect: The M.A.D.D.E.N. test

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- When looking for a new job, you typically check out the job description and salary range before applying and interviewing to make sure the endeavor is worth your time and energy. You would hate to be offered a job after multiple interviews only to find out you were overqualified or the compensation was far lower than what you were expecting. The same idea applies to finding donors who are a great fit for your nonprofit. In this video, I will tell you how to qualify your prospect using the MADDEN test in order to acquire donors who are right for your organization without wasting your time. Qualified prospects are those who have a strong propensity to make a gift. They have the following characteristics: the financial means to make a gift. The authority to make the decision to make a gift. An interest in your organization's mission, activities, programs and staff. Cause-selling professionals qualify prospects by…

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