From the course: No-Code Web Design

Unlock the full course today

Join today to access over 24,000 courses taught by industry experts.

Your website isn't for everyone—and that's OK!

Your website isn't for everyone—and that's OK!

From the course: No-Code Web Design

Start my 1-month free trial Buy for my team

Your website isn't for everyone—and that's OK!

“

- [Instructor] Target audience is one of those marketing terms you may or may not have heard before. This means that in an ideal world, your target audience are the kinds of people who are interested in your website, your products and your services. We need to know as much as possible about these people, so we can design a website that appeals to them. Usually, this involves understanding four characteristics about our audience. First of all, straight demographics. How old are these people, are they male or female, where do they work, how much education did they have, these sorts of basic pieces of information about people. Second, psychographics. Psychographics often includes things like, what are their hobbies? What are their habits, what kind of values do they have? Geographics, which is where are they in the world, like are they located in California or in Boston, are they at home or are they at work, and then finally, technographics. Are they working with desktops or laptops or…

Contents