Marketing Attribution and Mix Modeling
With Michael Taylor
Liked by 559 users
Duration: 1h 38m
Skill level: Intermediate
Released: 10/11/2021
Course details
Marketing attribution is a critical but complex topic, and it’s only getting harder to decode what’s driving your marketing performance and decide where you invest your limited marketing budget. Getting it right can give you a significant competitive advantage, but if you make the wrong decisions, you can’t buy your way to success. In this course, Michael Taylor shares a practical approach to the complex analysis technique of marketing mix modeling to help marketers accurately measure the impact of their marketing and advertising efforts. Michael covers key aspects like multi-touch attribution models, marketing mix modeling, and incremental and A/B testing. To demonstrate the intricacies of mix modeling, he shares a practical exercise file so that you'll be equipped to make the right marketing investments that drive sales and profit.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Shamic Ray
Shamic Ray
20+ years of success in Client-Specific Consumer Insights/ Market Research/ Data Analytics Projects, Key Account Management & Revenue Growth with…
-
Ghanshyam Pagi
Ghanshyam Pagi
Senior Consultant Marketing Mix Modelling @ Fractal | Ex - Transunion | Ex - TCS
-
Narayan Jalan
Narayan Jalan
Digital Analytics | Web Analytics | Customer Analytics | Driving Business Growth with Market Analysis
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.