From the course: Market Research: Qualitative
Join today to access over 24,200 courses taught by industry experts.
Analyzing qualitative data
From the course: Market Research: Qualitative
Analyzing qualitative data
- [Instructor] You've got heaps of notes, recordings and maybe even some doodles from your interviews. Feeling swamped? Don't worry, I've been there. Let's break it down step by step so you can turn all of that data into insights that actually matter. First things first, get all your data in one place. This is where you start laying the groundwork for your analysis. Whether you prefer physical sticky notes on the wall or a digital system, the goal is to make your raw data easily accessible and ready for analysis. Here are a few options to help you organize. Visual tools like good old paper sticky notes. They're great. Also, digital tools though, like Miro and Trello, fantastic for mind maps are moving data around visually. Spreadsheet tools like Google Sheets, Airtable, or Excel are more structured options that could be beneficial for coding short qualitative responses down a column with a coding frame across the top. We'll talk about that later. Research specific software like…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.