1. All topics
  2. Business
  3. Marketing
  4. Lead Generation
Lead Generation Foundations Preview

Lead Generation Foundations

With Dina Shapiro Liked by 399 users
Duration: 30m Skill level: Beginner Released: 1/16/2024

Start my 1-month free trial Buy for my team

Course details

You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

302 ratings
  • 5 star
    Current value: 236 78%
  • 4 star
    Current value: 52 17%
  • 3 star
    Current value: 9 3%
  • 2 star
    Current value: 4 1%
  • 1 star
    Current value: 1 <1%
  • Sergey Mokeev Sergey Mokeev

    Sergey Mokeev

    Senior Digital Marketing Expert in FinTech, IT & eCommerce | I help businesses achieve 5x ROI with Performance Marketing & Customer Acquisition |…

    5/5 November 6, 2024
    "Lead Generation Foundations" is an outstanding course that simplifies complex strategies into actionable steps. Dina Shapiro's expertise shines through, making it easy to understand and apply lead generation techniques effectively. I highly recommend this course to anyone serious about growing their customer base and driving business success!
    Helpful · Report
  • Amber B. Amber B.

    Amber B.

    Training Coordinator | | Instructional Design & Curriculum Development | Project Management

    5/5 October 26, 2024
    If you are a beginner wanting to know how you can help your company grow leads, the instructor provides relevant and applicable examples.
    Helpful · Report
  • J de Guzman J de Guzman

    J de Guzman

    Executive Virtual Professional

    5/5 October 25, 2024
    It provides a good foundation and I would love to review it every so often.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play