From the course: How to Sell Anything with Confidence
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Solve a problem
From the course: How to Sell Anything with Confidence
Solve a problem
- Imagine you walk into a mattress store, there are two salespeople on the floor. The first one approaches you and says, let me show you our best seller, it is the perfect amount of firmness, it's made of high density foam, and there's extra padding. We have in-store financing and it comes with a 10-year warranty. You nod your head slowly and walk towards another mattress where salesperson number two stands. You sit down and she says, so, if you're anything like me, you're here because you want to wake up in the morning feeling refreshed and ready to take on the day. You know how important sleep is and you deserve to have a mattress that makes you want to sink into bed at night. The one you're sitting on right now will do just that. In fact, my last customer who purchased it came back to tell me about how much more productive his days have been because he's finally getting a good night's sleep. Now, which pitch hits…
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