From the course: How to Find Sales Leads

Introduction

From the course: How to Find Sales Leads

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Introduction

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- You have the task of finding new leads. It's called different things in different jobs; new business, prospecting, lead generation, whatever it may be. It's to find and win new customers. Maybe you've just started a new sales job, maybe you've decided to grow your business by getting new customers, or you just don't have enough leads right now to hit your targets. The crux of it is that you need to generate new opportunities from somewhere. We know we need new sales leads, but where do they come from? They sure don't grow on trees. So we're going to need to get out there and find them ourselves. But who do we call? We can't just waste our time randomly dialing the phone and hoping to stumble across someone who wants what we're selling. We need to be smart about it and make the most of our available time. Hi, I'm Miles, and I've helped more than a quarter of a million people with their cold prospecting. I'm a sales coach who specializes in cold calling a new business. And I've designed this course to be short, practical, and straight to the point. I'm going to tell you where to start. I'm going to give you really simple instructions that can be applied right now on how to build a comprehensive list of who to prospect to maximize your chances of selling as much as you can. How you prospect them is up to you. I'm just here to give you that solid foundation to get you started to help you build a basic map so you can navigate this jungle-like terrain. So let's get started.

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