From the course: Graphic Design Foundations: Typography
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Contrast and scale
From the course: Graphic Design Foundations: Typography
Contrast and scale
- To get your message across to your viewer, nothing is more powerful than using scale and contrast. Scale and contrast allow you to grab the viewers by their virtual lapels and point them in the right direction. You have the power to direct your viewers to see what matters most. In this movie, we'll also show you how to use contrast, scale, and other techniques to help your typography stand out against a busy background. Here's the bullet. Strong differences in contrast and scale make your project more visually dynamic. Contrast can also include style, weight, width, color, and position. These all help to separate information. Your content is always the starting point for all design decisions. Look at your content and decide what needs to stand out most. Then what should stand out next, and so on. In this website, the most important piece of information is the logo, then the headline, then probably the navigation…
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