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Google Analytics (GA4): Audience-Building and Segmentation Preview

Google Analytics (GA4): Audience-Building and Segmentation

With Samantha Barnes Liked by 728 users
Duration: 1h 3m Skill level: Intermediate Released: 9/22/2021

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Course details

If you work in digital marketing, knowing your audience—and how effectively you’re reaching them—is vital to your success. With Google Analytics, you have a powerful tool to segment users and leverage that data to take insightful actions. In this course, Samantha Barnes shows you how to build audiences, funnels, user paths, segments, and data integrations with Google Analytics. Samantha goes hands-on with the tools, discussing topics like user-based data, how to customize that data in advanced segments, and how to take the advanced reporting explorations to another level by building Google Analytics audiences. As Samantha shows, once you know your audience, you can more effectively target high-value customers, deliver ads at the right time, and discover trends that lead to successful conversions.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

Learner reviews

4.5 out of 5

279 ratings
  • 5 star
    Current value: 193 69%
  • 4 star
    Current value: 47 17%
  • 3 star
    Current value: 22 8%
  • 2 star
    Current value: 10 4%
  • 1 star
    Current value: 7 3%
  • Kaleem Khan Kaleem Khan

    Kaleem Khan

    Senior Data Analyst @ Deriv (Malaysia) | xTelenor | xKhaadi Fashion e-Com | xAlibaba (Daraz) | Expert in data analytics | Insights | Business…

    2/5 August 1, 2024
    The instructor pace was too fast to catchup and it sounds like a robo
    Helpful · Report
  • Jeremiah Pelo Jeremiah Pelo

    Jeremiah Pelo

    Consultant Debtor Management at Standard Bank

    5/5 April 30, 2024
    This is good to optimize the search engine.
    Helpful · Report
  • Ahmed A. Ahmed A.

    Ahmed A.

    Ecommerce Manager | Shopify Plus | Digital Growth & SEO Strategist | Omnichannel & Marketplace Expert

    4/5 April 14, 2024
    Good overall, but slightly outdated like most GA4 courses here. Example: Default Reporting Identity is either Blended with Modeling option coming soon, or Observed. The course has a lot of valuable information, but you have to listen carefully as the instructor moves quickly through the screens. Example: I did not know about percent scrolled is when the user scrolled 90% of the page. Good to know! I suggest to make the next course less staged with real world examples, not just the same old data from the Google Merchandise store and Flood it.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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