From the course: Google Ads Essential Training

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Review and adjust campaigns in Google Ads

Review and adjust campaigns in Google Ads - Google Ads Tutorial

From the course: Google Ads Essential Training

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Review and adjust campaigns in Google Ads

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- [Instructor] The very last step of creating a campaign is the review, and it's here that you have an opportunity to not only check that everything is configured as you'd hope, but to also see any issues or recommendations that Google has flagged. In this case, I have three recommendations. The first is to add images, which I'm going to ignore. I'll select the right arrow icon to see the others. I can add callouts, which seems like a really good idea. I'm also seeing that applying this recommendation likely increases the optimization of this campaign by a couple percentage points. And finally, the third recommendation is to use Display Expansion. Now, again, this is a search campaign and I'm not quite ready to navigate into display, so I'll ignore these and I can scroll down and review all of the information as it's been configured, and when I'm ready, I can choose Publish Campaign in the bottom right-hand corner, or in the top right-hand corner of this menu. And just like that, your…

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