From the course: Google Ads Essential Training

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Create an ad group and ad keywords

Create an ad group and ad keywords - Google Ads Tutorial

From the course: Google Ads Essential Training

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Create an ad group and ad keywords

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- [Instructor] Once you have your campaign configured, it's time to focus on setting up your ad groups, and your ad groups are going to contain your keywords, ads, and even the bids that you're managing. Now, I'm here in the campaign wizard, and before I continue on, I want to show you what happens if you left or leave this page at any point. And to do that, I'll choose the X in the upper left hand corner. What happens, is Google is going to save that campaign as a draft. I'll hover over campaigns, choose the campaigns menu, and campaigns from the dropdown, and as I scroll down, you'll see that this draft is now at the top of the table. It's indicated with this yellow icon, and we have the option to select finish. Clicking that link will bring me right back into the campaign, and I can use the navigation on the left to move to the section that I'm interested in. In this case, we'll move on into keywords and ads. The way that ad groups work is you'll define the ad group, and then…

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