From the course: Freelancing Foundations
Join today to access over 24,000 courses taught by industry experts.
Using testimonials and case studies
From the course: Freelancing Foundations
Using testimonials and case studies
- Think about the last time you purchased a new product. I'm willing to bet you looked at some ratings or reviews on that product before you clicked the Buy button. In fact, according to a 2018 study, 86% of customers read online reviews and 91% of 18 to 34-year-olds say they trust reviews as much as personal recommendations. We tend to look at the experience others have had with the product or service before we buy it. We want to know that real people have tried this before and that they were satisfied with their purchase, and the same is true for people who may hire you. Your potential clients are more likely to hire you if someone else recommends you. And of course, direct referrals are great, but not all clients are referred directly to you, and this is why testimonials and case studies are so powerful. A testimonial is a statement made on the record by a client about working with you. It can be either written or done on…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.