From the course: Employee Engagement
Join today to access over 24,200 courses taught by industry experts.
Brand for engagement
From the course: Employee Engagement
Brand for engagement
- If I walked into your company today and knew nothing about it, what would I learn just by standing in the lobby? In many places, the answer would be not much. I remember walking into a divisional office of a Fortune 500 company. I asked the executive I was dealing with if they had just moved in. She said, "No, they'd been there for five years." That is how boring and nondescript a work environment can be. My guess is their employee engagement levels matched. You see, every square foot of the workplace tells a story, and a story tells effects an employee's engagement level. The key is to put just as much effort into developing your internal brand as you do your external brand. Internal branding is an untapped opportunity at most companies. If you're changing to a more relationship driven culture, then you can brand that. If you're changing to a more future oriented culture, you can brand that. If you're a…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.