From the course: Drawing Vector Graphics
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Word associations - Illustrator Tutorial
From the course: Drawing Vector Graphics
Word associations
- The first conceptual thinking method is word associations. Now, we've all done this to one degree or another. You pick a topic, then you write down as many words you can think of related to it. This is all well and good, but I think we can do a better job. To help us, I've created a word association chart. It'll focus our associations and help us come up with both figurative and literal words that relate to our topic. All you do is write in whatever the focus is you're trying to develop associations for, and then, pick one for each category. It's better explained by example, so we'll use dog as the focus of our topic. Maybe it's a dog-related product or service. With dog as our focus, we write down associated words for each category. Metaphors; you're in the dog house. Puns; I have a new leash on life. Idioms; you can't teach an old dog new tricks. Hyperbole; my dog is so ugly, his only friend is a cat. Personification; the dog serenaded the moon all night. Emotional; dog-gonnit!…
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