From the course: Designing Emotion: How to Use Design to Move People

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Design toolbox

Design toolbox

(piano music) - Hold on hold on, watch this part, watch this part. Look at that, that was my favorite part. You see a filmmaker, they've got this wide toolbox they have to use to evoke an emotional response from their audience, right? They've got cinematography, they've got sound, they've got performance, they've got story. I mean even look in the context of cinematography, all that they can do, c'mere. Let's take framing for instance. You can frame a shot like this. Feels very lonely. Feels one way, right? Or you can frame a shot like this. (slow jazz music) Feel something very different don't you? Let's take for instance color. You can color a shot like this. And it evokes one emotion or you can color a shot like this. And it evokes something very different. Ew. Let's take lighting for instance. You can light a shot like this. And you feel one way or you can light a shot like this. (evil laughter) And you feel something very different. (horror music) All of these are within the…

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