From the course: Creating a Positive Customer Experience
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Closing the loop with customers
From the course: Creating a Positive Customer Experience
Closing the loop with customers
- Have you ever taken the time to fill out a business's survey and explained in detail a specific situation you wanted resolved? Did you hear back? Most of us have had an experience where we spent our time trying to help a business improve with feedback, only to be ghosted. It feels like you're yelling into the wind. And as a customer, it feels like they really don't care what you have to say. Now, look, I get it. Sometimes it can feel like it's not worth it to get back to a customer who's complaining about your brand or what you offer. What's the point? They're already unhappy, right? But, it's time to realize those customers who take the time to complain, the ones who fill out those surveys in detail, they're the ones who are invested enough in the relationship they have with your brand to do so. There is data that says 95% of unhappy customers will not complain. They'll just leave. And of those who have…
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