From the course: Content Marketing Strategy for Product Marketers
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Leverage influencer and collaborative marketing
From the course: Content Marketing Strategy for Product Marketers
Leverage influencer and collaborative marketing
What if you could transform from a newcomer travel brand to a staple almost overnight? That's exactly what the travel gear brand Away achieved by partnering with travel influencers. When the travel influencers posted their adventures with Away products, the brand quickly moved from a newcomer to a travel staple among young travelers. In this lesson, you'll see how to harness that power for your brand by leveraging influencer and collaborative marketing. Let's dig into influencer marketing. Influencer marketing involves partnering with social media personalities to promote your product. These individuals have large followings and the trust of their audience, making them powerful allies and amplifying your marketing message. First, identify influencers who align with your brand's values and have an audience that matches your target demographic. Look for high engagement percentages more than follower count -- comments and shares are what you need to expand your reach. Next, let's use…
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